| Serial Number | 97541139 |
| Word Mark | W&W DAIRY VIVA FRESCA |
| Filing Date | Tuesday, August 9, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 14, 2023 |
| Registration Number | 7220175 |
| Registration Date | Tuesday, November 14, 2023 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 11, 2023 |
| Goods and Services | Food processing, namely, manufacturing services for others in the field of Mexican style cheeses |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "DAIRY" |
| Pseudo Mark | W AND W DAIRY VIVA FRESCA |
| Translation of Words in Mark | The English translation of VIVA FRESCA in the mark is LIVE FRESH. |
| Description of Mark | The mark consists of the stylized letters "W&W" above the stylized word "DAIRY", below which a banner displaying the stylized wording "VIVA FRESCA" is located, all of which is placed on top of a design comprised of a shaded circle in the middle of a larger shaded circular shape with a scalloped border. |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, August 29, 2022 |
| Primary Code | 040 |
| First Use Anywhere Date | Tuesday, September 6, 2022 |
| First Use In Commerce Date | Tuesday, September 6, 2022 |
| Party Name | LA VAQUITA, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | KANSAS CITY, KS 66111 |
| Party Name | W&W DAIRY, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Monroe, WI 53566 |
| Party Name | W&W DAIRY, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Monroe, WI 53566 |
| Party Name | W&W DAIRY, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Monroe, WI 53566 |
| Event Date | Event Description |
| Friday, August 12, 2022 | NEW APPLICATION ENTERED |
| Monday, August 29, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 30, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, May 26, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, May 30, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, May 30, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 30, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 30, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Monday, June 5, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 21, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 11, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 11, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 5, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, September 6, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, September 16, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, September 6, 2023 | USE AMENDMENT FILED |
| Saturday, September 16, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, October 6, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, October 7, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 14, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 14, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, December 3, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, December 3, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |