WOW NO COW! Trademark

Trademark Overview

On Friday, November 7, 2014, a trademark application was filed for WOW NO COW! with the United States Patent and Trademark Office. The USPTO has given the WOW NO COW! trademark a serial number of 79168406. The federal status of this trademark filing is SECTION 71 ACCEPTED as of Monday, August 21, 2023. This trademark is owned by Oatly AB. The WOW NO COW! trademark is filed in the Meat & Processed Food Products, Staple Food Products, and Light Beverage Products categories with the following description:

Non-alcoholic beverages, namely, oat-based beverages (([, fruit and berry beverages based on oats ]))

(([ Flour, oatmeal, rolled oats; oat-based foodstuffs, namely, processed oats, oatmeal; muesli; bread; biscuits; pastry; confectionery containing oats, namely, oat cakes; oat-based biscuit mixes, pancakes, waffles, pre-mixed liquid pancake batter, oat-based gruel, oat-based sauces, ] [ oat-based vanilla custard, ] ice-cream, oat-based ice-cream, flavored ice-cream, fruit ice-cream))

Oat milk; milk substitute; milk substitutes containing oats, cream substitutes containing oats, (([ sour milk substitutes containing oats, ])) yoghurt substitutes containing oats
wow no cow!

General Information

Serial Number79168406
Word MarkWOW NO COW!
Filing DateFriday, November 7, 2014
Status706 - SECTION 71 ACCEPTED
Status DateMonday, August 21, 2023
Registration Number5043246
Registration DateTuesday, September 20, 2016
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 29, 2016

Trademark Statements

Goods and ServicesNon-alcoholic beverages, namely, oat-based beverages (([, fruit and berry beverages based on oats ]))
Goods and Services(([ Flour, oatmeal, rolled oats; oat-based foodstuffs, namely, processed oats, oatmeal; muesli; bread; biscuits; pastry; confectionery containing oats, namely, oat cakes; oat-based biscuit mixes, pancakes, waffles, pre-mixed liquid pancake batter, oat-based gruel, oat-based sauces, ] [ oat-based vanilla custard, ] ice-cream, oat-based ice-cream, flavored ice-cream, fruit ice-cream))
Goods and ServicesOat milk; milk substitute; milk substitutes containing oats, cream substitutes containing oats, (([ sour milk substitutes containing oats, ])) yoghurt substitutes containing oats

Classification Information

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, July 10, 2015
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, July 14, 2022
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateFriday, July 10, 2015
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameOatly AB
Party Type30 - Original Registrant
Legal Entity Type09 - Joint Stock Company
AddressMalmö SE-201 25
SE
Party NameOatly AB
Party Type20 - Owner at Publication
Legal Entity Type09 - Joint Stock Company
AddressSE
Party NameOatly AB
Party Type10 - Original Applicant
Legal Entity Type09 - Joint Stock Company
AddressSE

Trademark Events

Event DateEvent Description
Thursday, July 9, 2015SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, July 10, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, July 10, 2015ASSIGNED TO EXAMINER
Monday, July 13, 2015NON-FINAL ACTION WRITTEN
Tuesday, July 14, 2015APPLICATION FILING RECEIPT MAILED
Tuesday, July 14, 2015NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Wednesday, July 15, 2015REFUSAL PROCESSED BY MPU
Wednesday, July 15, 2015NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Saturday, August 1, 2015REFUSAL PROCESSED BY IB
Tuesday, December 22, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, January 12, 2016ASSIGNED TO LIE
Thursday, January 14, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, January 14, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, February 12, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, February 22, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, March 9, 2016NOTICE OF PUBLICATION
Wednesday, March 9, 2016NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, March 9, 2016NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Friday, March 25, 2016NOTIFICATION PROCESSED BY IB
Tuesday, March 29, 2016PUBLISHED FOR OPPOSITION
Monday, April 18, 2016EXTENSION OF TIME TO OPPOSE RECEIVED
Friday, August 12, 2016EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, September 20, 2016REGISTERED-PRINCIPAL REGISTER
Tuesday, December 20, 2016FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Thursday, January 5, 2017CHANGE OF NAME/ADDRESS REC'D FROM IB
Tuesday, January 31, 2017FINAL DISPOSITION PROCESSED
Tuesday, January 31, 2017FINAL DISPOSITION NOTICE SENT TO IB
Friday, February 17, 2017FINAL DECISION TRANSACTION PROCESSED BY IB
Friday, March 30, 2018NOTICE OF SUIT
Thursday, August 23, 2018NEW REPRESENTATIVE AT IB RECEIVED
Thursday, October 18, 2018NEW REPRESENTATIVE AT IB RECEIVED
Saturday, May 29, 2021CHANGE OF NAME/ADDRESS REC'D FROM IB
Wednesday, September 15, 2021COUNTERCLAIM OPP. NO. 999999
Tuesday, January 18, 2022PETITION FOR EXPUNGEMENT RECEIVED 
Monday, January 31, 2022ASSIGNED TO REX/EXP PROCEEDING STAFF
Wednesday, February 23, 2022PROCEEDING INSTITUTED - EXPUNGEMENT
Saturday, March 5, 2022CORRECTION TRANSACTION RECEIVED FROM IB
Tuesday, March 22, 2022CORRECTION FROM THE IB EXAMINED, NO ACTION IS NEEDED
Monday, June 20, 2022CORRECTION TRANSACTION RECEIVED FROM IB
Thursday, July 28, 2022CORRECTION FROM IB ENTERED - NO REVIEW REQUIRED
Tuesday, August 2, 2022NOTICE OF TERMINATION ISSUED - EXPUNGEMENT
Friday, August 5, 2022ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
Thursday, December 1, 2022ELECTRONIC RECORD REVIEW COMPLETE
Wednesday, March 1, 2023TEAS SECTION 71 RECEIVED
Friday, March 3, 2023TEAS SECTION 15 RECEIVED
Tuesday, March 14, 2023PARTIAL INVALIDATION OF REG EXT PROTECTION CREATED
Tuesday, April 25, 2023INVALIDATION REVIEWED - NO ACTION REQUIRED BY OFFICE
Sunday, June 11, 2023RESTRICTION OF HOLDER'S RIGHT OF DISPOSAL RECEIVED
Monday, August 14, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, August 16, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 21, 2023REGISTERED-SEC.71 ACCEPTED
Monday, August 21, 2023REGISTERED - SEC. 15 ACKNOWLEDGED
Monday, August 21, 2023SEC. 15 ACKNOWLEDGEMENT - E-MAILED
Monday, August 21, 2023NOTICE OF ACCEPTANCE OF SEC. 71 - E-MAILED
Thursday, October 12, 2023LIMITATION FROM THE IB EXAMINED, NO ACTION IS NEEDED
Sunday, April 21, 2024PARTIAL INVALIDATION OF REG EXT PROTECTION CREATED
Wednesday, May 1, 2024INVALIDATION PROCESSED
Wednesday, May 1, 2024PARTIAL INVALIDATION OF REG EXT PROTECTION SENT TO IB
Monday, May 27, 2024PARTIAL INVALIDATION PROCESSED BY THE IB
Thursday, October 31, 2024INTERNATIONAL REGISTRATION RENEWED
Wednesday, December 11, 2024TEAS SECTION 15 RECEIVED
Tuesday, January 14, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, March 10, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, March 11, 2025POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
Saturday, September 20, 2025COURTESY REMINDER - SEC. 71 (10-YR) E-MAILED
Thursday, January 29, 2026RESTRICTION OF HOLDER'S RIGHT OF DISPOSAL RECEIVED
Thursday, January 29, 2026RESTRICTION OF HOLDER'S RIGHT OF DISPOSAL RECEIVED

Related Keywords

based oats cream containing milk substitutes beverages namely oatmeal fruit