WORK HARD. PLAY HARD. EAT ICE CREAM. Trademark
Trademark Overview
On Friday, October 4, 2024, a trademark application was filed for WORK HARD. PLAY HARD. EAT ICE CREAM. with the United States Patent and Trademark Office. The USPTO has given the WORK HARD. PLAY HARD. EAT ICE CREAM. trademark a serial number of 98785868. The federal status of this trademark filing is REGISTERED as of Tuesday, October 14, 2025. This trademark is owned by Always Ice Cream Company LLC. The WORK HARD. PLAY HARD. EAT ICE CREAM. trademark is filed in the Restaurant & Hotel Services category with the following description:
Ice cream parlors
General Information
| Serial Number | 98785868 |
| Word Mark | WORK HARD. PLAY HARD. EAT ICE CREAM. |
| Filing Date | Friday, October 4, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 14, 2025 |
| Registration Number | 7981147 |
| Registration Date | Tuesday, October 14, 2025 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, August 26, 2025 |
Trademark Statements
| Description of Mark | The mark consists of the stylized wording "WORK HARD. PLAY HARD. EAT ICE CREAM." in black, except for "EAT" which appears in green. |
| Pseudo Mark | WORK HARD PLAY HARD EAT ICE CREAM |
| Indication of Colors claimed | The color(s) black and green is/are claimed as a feature of the mark. |
| Goods and Services | Ice cream parlors |
Classification Information
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 4, 2024 |
| Primary Code | 043 |
| First Use Anywhere Date | Monday, January 10, 2022 |
| First Use In Commerce Date | Monday, January 10, 2022 |
Trademark Owner History
| Party Name | Always Ice Cream Company LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Arnold, MD 21012 |
| Party Name | Always Ice Cream Company LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Arnold, MD 21012 |
| Party Name | Always Ice Cream Company LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Arnold, MD 21012 |
Trademark Events
| Event Date | Event Description |
| Friday, October 4, 2024 | NEW APPLICATION ENTERED |
| Tuesday, April 8, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 9, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, April 16, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, June 27, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 27, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 27, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, July 24, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 20, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 26, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 26, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 14, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 14, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, April 16, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, April 16, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
