| Serial Number | 98173342 |
| Word Mark | WLAC LMA WORLD LIVESTOCK AUCTIONEER CHAMPIONSHIP EST. 1963 |
| Filing Date | Monday, September 11, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 5, 2025 |
| Registration Number | 7883635 |
| Registration Date | Tuesday, August 5, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 17, 2024 |
| Goods and Services | Organizing and holding livestock auctioneer competitions |
| Description of Mark | The mark consists of a black and white depiction of a shadowed man wearing a hat and gesturing behind the words "EST. 1963 WLAC LMA" in white and the letter "A" is removed from "WLAC" and replaced with the LMA designed as a triangle shape with a rounded point at the top with the letters "LMA" at the bottom of the triangle and an image of an eagle in the middle of the triangle, and to the right edge above the letter "C" are the letters and numbers "EST. 1963" in white, and the words "WORLD LIVESTOCK AUCTIONEER CHAMPIONSHIP" in white underneath the shadowed man. |
| Pseudo Mark | WLAC LIVESTOCK MARKETING ASSOCIATION WORLD LIVESTOCK AUCTIONEER CHAMPIONSHIP EST ONE NINE SIX THREE; WLAC LIVESTOCK MARKETING ASSOCIATION WORLD LIVESTOCK AUCTIONEER CHAMPIONSHIP EST NINETEEN SIXTY THREE; WLAC LIVESTOCK MARKETING ASSOCIATION WORLD LIVESTOCK AUCTIONEER CHAMPIONSHIP EST ONE THOUSAND NINE HUNDRED SIXTY THREE |
| Section 2(f) Limitation Statement | as to "WORLD LIVESTOCK AUCTIONEER CHAMPIONSHIP" |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Organizing and holding livestock auctioneer conventions for business purposes |
| NOT AVAILABLE | "EST. 1963" and "LIVESTOCK AUCTIONEER CHAMPIONSHIP" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, October 1, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, August 17, 2023 |
| First Use In Commerce Date | Thursday, August 17, 2023 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, October 1, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, August 17, 2023 |
| First Use In Commerce Date | Thursday, August 17, 2023 |
| Party Name | LIVESTOCK MARKETING ASSOCIATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Kansas City, MO 64153 |
| Party Name | LIVESTOCK MARKETING ASSOCIATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Kansas City, MO 64153 |
| Party Name | LIVESTOCK MARKETING ASSOCIATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Kansas City, MO 64153 |
| Event Date | Event Description |
| Thursday, September 14, 2023 | NEW APPLICATION ENTERED |
| Sunday, October 1, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 3, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, May 7, 2024 | NON-FINAL ACTION WRITTEN |
| Monday, May 6, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, May 7, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, May 7, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, July 30, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 30, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 30, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, August 13, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 28, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 17, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 17, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 18, 2025 | USE AMENDMENT FILED |
| Tuesday, March 18, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, November 12, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, June 16, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, June 17, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, July 15, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, July 15, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, August 5, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 5, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |