WISEGUYGAMING Trademark
Trademark Overview
On Friday, January 30, 2026, a trademark application was filed for WISEGUYGAMING with the United States Patent and Trademark Office. The USPTO has given the WISEGUYGAMING trademark a serial number of 99626016. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Tuesday, June 2, 2026. This trademark is owned by Smith Publishing LLC. The WISEGUYGAMING trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Advertising and marketing services, namely, promoting the goods and services of others; Promotional sponsorship of gaming events; Affiliate marketing; Marketing services in the nature of creating branded digital content, sponsored media, and promotional storytelling for companies operating in the video game and interactive entertainment ecosystem; Marketing services in the nature of providing market insights, audience analysis, and trend reporting related to video games, gaming platforms, and interactive entertainment; providing consumer information in the field of video games; providing recommendations on video games to consumers for commercial purposes
Hosting an on-line community web site featuring commentary, discussion, user commentary, and for audience participation in the field of video game content for gamers
Providing online non-downloadable electronic publications in the nature of news articles, review articles, preview articles, editorial articles, and opinion commentary articles in the field of console, PC, mobile, and cloud-based video games; Providing entertainment information in the nature of original written, audio, and video content covering the fields of video games, esports, interactive gaming entertainment, and gaming culture via the internet; Providing entertainment information in the field of video games and video game ratings, gaming hardware, accessories, and related interactive entertainment products via the internet; Providing entertainment information in the field of video games and interactive gaming media, via the internet, featuring curated recommendations, comparative analysis and evaluative commentary, all the aforementioned for entertainment purposes; Providing on-line non-downloadable articles in the field of gaming and interactive gaming entertainment; Entertainme...
General Information
| Serial Number | 99626016 |
| Word Mark | WISEGUYGAMING |
| Filing Date | Friday, January 30, 2026 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Tuesday, June 2, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | WISE GUY GAMING |
| Goods and Services | Advertising and marketing services, namely, promoting the goods and services of others; Promotional sponsorship of gaming events; Affiliate marketing; Marketing services in the nature of creating branded digital content, sponsored media, and promotional storytelling for companies operating in the video game and interactive entertainment ecosystem; Marketing services in the nature of providing market insights, audience analysis, and trend reporting related to video games, gaming platforms, and interactive entertainment; providing consumer information in the field of video games; providing recommendations on video games to consumers for commercial purposes |
| Goods and Services | Hosting an on-line community web site featuring commentary, discussion, user commentary, and for audience participation in the field of video game content for gamers |
| Goods and Services | Providing online non-downloadable electronic publications in the nature of news articles, review articles, preview articles, editorial articles, and opinion commentary articles in the field of console, PC, mobile, and cloud-based video games; Providing entertainment information in the nature of original written, audio, and video content covering the fields of video games, esports, interactive gaming entertainment, and gaming culture via the internet; Providing entertainment information in the field of video games and video game ratings, gaming hardware, accessories, and related interactive entertainment products via the internet; Providing entertainment information in the field of video games and interactive gaming media, via the internet, featuring curated recommendations, comparative analysis and evaluative commentary, all the aforementioned for entertainment purposes; Providing on-line non-downloadable articles in the field of gaming and interactive gaming entertainment; Entertainment services, namely, providing podcasts in the field of gaming and interactive gaming; Providing non-downloadable videos in the field of gaming and interactive gaming via a website; Providing non-downloadable videos in the field of gaming and interactive gaming via live streaming transmission services; Providing entertainment information in the field of gaming and interactive gaming, by way of digital editorial content and digital publications in the nature of non-downloadable articles via the internet, websites, and social media channels |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 30, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 30, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 30, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Smith Publishing LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mendham, NJ 07945
US |
Trademark Events
| Event Date | Event Description |
| Friday, January 30, 2026 | NEW APPLICATION ENTERED |
| Friday, January 30, 2026 | APPLICATION FILING RECEIPT MAILED |
| Sunday, May 24, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 29, 2026 | ASSIGNED TO EXAMINER |
| Friday, May 29, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, May 29, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, May 29, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, June 2, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, June 2, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 2, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
