WISE UP Trademark

Trademark Overview


On Monday, March 23, 2015, a trademark application was filed for WISE UP with the United States Patent and Trademark Office. The USPTO has given the WISE UP trademark a serial number of 86572849. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, April 7, 2023. This trademark is owned by Unilever PLC. The WISE UP trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Soaps; perfumery; essential oils; deodorants and antiperspirants; non-medicated hair care preparations; hair colorants, hair dyes, hair lotions, hair waving preparations, shampoos, hair conditioners, hair sprays, hair powder, cosmetic hair dressing preparations; hair lacquers, hair mousses, hair glazes, hair gels, hair moisturizers, hair liquid for cosmetic use; hair preservation treatments, namely, hair tonics, hair creams; hair desiccating treatments, namely, in the nature of hair tonic and hair creams for use in removing excess oil from the hair; hair oils, hair tonic, hair creams; non-medicated preparations for the bath and shower; non-medicated toilet preparations, namely, in the nature of toilet water and toilet soap; non-medicated skin care preparations; cosmetics
wise up

General Information


Serial Number86572849
Word MarkWISE UP
Filing DateMonday, March 23, 2015
Status710 - CANCELLED - SECTION 8
Status DateFriday, April 7, 2023
Registration Number5050601
Registration DateTuesday, September 27, 2016
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 25, 2015

Trademark Statements


Goods and ServicesSoaps; perfumery; essential oils; deodorants and antiperspirants; non-medicated hair care preparations; hair colorants, hair dyes, hair lotions, hair waving preparations, shampoos, hair conditioners, hair sprays, hair powder, cosmetic hair dressing preparations; hair lacquers, hair mousses, hair glazes, hair gels, hair moisturizers, hair liquid for cosmetic use; hair preservation treatments, namely, hair tonics, hair creams; hair desiccating treatments, namely, in the nature of hair tonic and hair creams for use in removing excess oil from the hair; hair oils, hair tonic, hair creams; non-medicated preparations for the bath and shower; non-medicated toilet preparations, namely, in the nature of toilet water and toilet soap; non-medicated skin care preparations; cosmetics

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, April 7, 2023
Primary Code003
First Use Anywhere DateTuesday, June 30, 2015
First Use In Commerce DateTuesday, June 30, 2015

Trademark Owner History


Party NameUNILEVER GLOBAL IP LIMITED
Party Type31 - New Owner After Registration
Legal Entity Type11 - Company
AddressMERSEYSIDE CH624ZD
GB

Party NameUnilever PLC
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressMerseyside England CH624ZD
GB

Party NameUnilever PLC
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressMerseyside England CH624ZD
GB

Party NameUnilever PLC
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressMerseyside England CH624ZD
GB

Trademark Events


Event DateEvent Description
Friday, April 7, 2023CANCELLED SEC. 8 (6-YR)
Monday, September 27, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, June 30, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, September 27, 2016REGISTERED-PRINCIPAL REGISTER
Saturday, August 20, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, August 19, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, August 17, 2016STATEMENT OF USE PROCESSING COMPLETE
Monday, July 25, 2016USE AMENDMENT FILED
Wednesday, August 17, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, July 25, 2016TEAS STATEMENT OF USE RECEIVED
Friday, April 15, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, April 13, 2016SOU EXTENSION 1 GRANTED
Wednesday, April 13, 2016SOU EXTENSION 1 FILED
Wednesday, April 13, 2016TEAS EXTENSION RECEIVED
Tuesday, October 20, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 25, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 25, 2015PUBLISHED FOR OPPOSITION
Wednesday, August 5, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Saturday, July 18, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, July 18, 2015ASSIGNED TO LIE
Wednesday, July 1, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, June 26, 2015EXAMINER'S AMENDMENT ENTERED
Friday, June 26, 2015NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, June 26, 2015EXAMINERS AMENDMENT E-MAILED
Friday, June 26, 2015EXAMINERS AMENDMENT -WRITTEN
Thursday, June 25, 2015ASSIGNED TO EXAMINER
Tuesday, March 31, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, March 26, 2015NEW APPLICATION ENTERED