WISE Trademark

Trademark Overview


On Friday, December 8, 2017, a trademark application was filed for WISE with the United States Patent and Trademark Office. The USPTO has given the WISE trademark a serial number of 87713206. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Thursday, October 16, 2025. This trademark is owned by The Wise Company, Inc.. The WISE trademark is filed in the Vehicles & Locomotive Products, Furniture Products, Houseware & Glass Products, and Toys & Sporting Goods Products categories with the following description:

Fishing rod tenders being structural parts of fishing rods

Boat seats; boat benches; boat bench bases; boat seat hardware, namely, seat hinges, seat swivels, seat mounts, seat brackets, seat clamps, seat stands, seat pedestals, and seat mount spiders; boat seat caddies being parts of boat seats; boat seat arm rests; boat seat drink holders being parts of boat seats; boat tables being structural parts of boats; boat step pads for attachment to boats; boat storage consoles in the nature of storage containers specially adapted for boats; boat seat coolers being parts of boat seats; sports utility dry boxes specially adapted for boats; seats for emergency vehicles; child safety seats for emergency vehicles; swivel bases for use with emergency vehicle seats; cabinet bases for use with emergency vehicle seats; arm rests for use with emergency vehicle seats; cushions for emergency vehicle seats; safety belts and restraints for use with emergency vehicle seats; industrial vehicle seats; industrial vehicle seat safety restraints; industrial vehicle sea...

Boat coolers, namely, non-electric portable coolers; plastic buckets

Deck chairs; outdoor sports seats¸ namely, portable swivel and folding seats; outdoor sports seat cushions¸ namely, cushions for portable swivel and folding seats; outdoor sports seat hardware, namely, swivels and mounts for portable swivel and folding seats; outdoor sports seat pedestals¸ namely, pedestals for portable swivel and folding seats; outdoor sports seat stands¸ namely, stands for holding portable swivel and folding seats; Boat walkways, namely, plastic ramps for use with boats and boat trailers
wise

General Information


Serial Number87713206
Word MarkWISE
Filing DateFriday, December 8, 2017
Status701 - SECTION 8 - ACCEPTED
Status DateThursday, October 16, 2025
Registration Number5809986
Registration DateTuesday, July 23, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 7, 2019

Trademark Statements


Goods and ServicesFishing rod tenders being structural parts of fishing rods
Goods and ServicesBoat seats; boat benches; boat bench bases; boat seat hardware, namely, seat hinges, seat swivels, seat mounts, seat brackets, seat clamps, seat stands, seat pedestals, and seat mount spiders; boat seat caddies being parts of boat seats; boat seat arm rests; boat seat drink holders being parts of boat seats; boat tables being structural parts of boats; boat step pads for attachment to boats; boat storage consoles in the nature of storage containers specially adapted for boats; boat seat coolers being parts of boat seats; sports utility dry boxes specially adapted for boats; seats for emergency vehicles; child safety seats for emergency vehicles; swivel bases for use with emergency vehicle seats; cabinet bases for use with emergency vehicle seats; arm rests for use with emergency vehicle seats; cushions for emergency vehicle seats; safety belts and restraints for use with emergency vehicle seats; industrial vehicle seats; industrial vehicle seat safety restraints; industrial vehicle seat assembly units, namely, industrial vehicle seats and parts thereof; industrial seat suspension units, namely, suspension springs for boat seats; golf cart seats; fitted golf cart seat covers; tailgate benches for boats; and cooler cushions being parts of boat seats
Goods and ServicesBoat coolers, namely, non-electric portable coolers; plastic buckets
Goods and ServicesDeck chairs; outdoor sports seats¸ namely, portable swivel and folding seats; outdoor sports seat cushions¸ namely, cushions for portable swivel and folding seats; outdoor sports seat hardware, namely, swivels and mounts for portable swivel and folding seats; outdoor sports seat pedestals¸ namely, pedestals for portable swivel and folding seats; outdoor sports seat stands¸ namely, stands for holding portable swivel and folding seats; Boat walkways, namely, plastic ramps for use with boats and boat trailers

Classification Information


International Class012 - Vehicles; apparatus for locomotion by land, air, or water.
US Class Codes019, 021, 023, 031, 035, 044
Class Status Code6 - Active
Class Status DateTuesday, December 19, 2017
Primary Code012
First Use Anywhere DateMonday, November 30, 1959
First Use In Commerce DateMonday, November 30, 1959

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateTuesday, December 19, 2017
Primary Code020
First Use Anywhere DateFriday, November 30, 1984
First Use In Commerce DateFriday, November 30, 1984

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateTuesday, December 19, 2017
Primary Code021
First Use Anywhere DateFriday, November 30, 1979
First Use In Commerce DateFriday, November 30, 1979

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, December 19, 2017
Primary Code028
First Use Anywhere DateFriday, November 30, 1984
First Use In Commerce DateFriday, November 30, 1984

Trademark Owner History


Party NameThe Wise Company, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSavannah, TN 38372

Party NameThe Wise Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMemphis, TN 30103

Party NameThe Wise Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMemphis, TN 30103

Trademark Events


Event DateEvent Description
Tuesday, December 12, 2017NEW APPLICATION ENTERED
Tuesday, December 19, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 22, 2018ASSIGNED TO EXAMINER
Thursday, January 25, 2018NON-FINAL ACTION WRITTEN
Thursday, January 25, 2018NON-FINAL ACTION E-MAILED
Thursday, January 25, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, July 25, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, July 25, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, July 26, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 20, 2018NON-FINAL ACTION WRITTEN
Monday, August 20, 2018NON-FINAL ACTION E-MAILED
Monday, August 20, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 20, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 20, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 20, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, March 13, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 17, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 7, 2019PUBLISHED FOR OPPOSITION
Tuesday, May 7, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 23, 2019REGISTERED-PRINCIPAL REGISTER
Monday, January 27, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 23, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, June 23, 2025TEAS SECTION 8 RECEIVED
Thursday, October 16, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 16, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED
Thursday, October 16, 2025NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Thursday, October 16, 2025POST REGISTRATION ACTION MAILED - SEC. 8