WILLING BEAUTY Trademark

Trademark Overview


On Tuesday, August 23, 2016, a trademark application was filed for WILLING BEAUTY with the United States Patent and Trademark Office. The USPTO has given the WILLING BEAUTY trademark a serial number of 87977688. The federal status of this trademark filing is REGISTERED as of Tuesday, July 3, 2018. This trademark is owned by SBPA, LLC. The WILLING BEAUTY trademark is filed in the Cosmetics & Cleaning Products, Leather Products, Advertising, Business and Retail Services, and Insurance & Financial Services categories with the following description:

Cosmetic bags sold empty; make-up bags sold empty

Cosmetics; cosmetic preparations; make-up; non-medicated acne treatment preparations; non-medicated preparations all for the care of skin; non-medicated skin care creams and lotions; non-medicated skin care preparations; non-medicated sun care preparations; skin cleansers; skin moisturizer; sun screen preparations; beauty creams; beauty lotions; beauty masks; beauty serums; body and beauty care cosmetics; body creams; cleansing creams; cosmetic creams; cosmetic masks; cosmetic preparations for protecting the skin from the sun's rays; cosmetic preparations for skin care; face and body beauty creams; face and body creams; face and body lotions; face oils; facial cleansers; facial concealer; facial masks; facial moisturizers; facial scrubs; facial washes; lip balm; lip gloss; make-up for the face and body; make-up preparations for the face and body; moisturizing creams; skin and body topical lotions, creams and oils for cosmetic use; skin creams; wipes impregnated with a skin cleanser

Charitable fundraising

On-line retail store services featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; online retail services through direct solicitation by distributors directed to end-users featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; retail services through direct solicitation by distributors directed to end-users featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; shop-at-home parties featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; providing and implementing incentive awards programs for independent sales representatives to promote the sale of beauty and skin care products, cosmetics, cosmetic and skin care accessories to others; business marketing consultation and advice in the field of direct solicitation by distributors directed to end-users featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; business marketing ...
willing beauty

General Information


Serial Number87977688
Word MarkWILLING BEAUTY
Filing DateTuesday, August 23, 2016
Status700 - REGISTERED
Status DateTuesday, July 3, 2018
Registration Number5510094
Registration DateTuesday, July 3, 2018
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 14, 2017

Trademark Statements


Goods and ServicesCosmetic bags sold empty; make-up bags sold empty
Goods and ServicesCosmetics; cosmetic preparations; make-up; non-medicated acne treatment preparations; non-medicated preparations all for the care of skin; non-medicated skin care creams and lotions; non-medicated skin care preparations; non-medicated sun care preparations; skin cleansers; skin moisturizer; sun screen preparations; beauty creams; beauty lotions; beauty masks; beauty serums; body and beauty care cosmetics; body creams; cleansing creams; cosmetic creams; cosmetic masks; cosmetic preparations for protecting the skin from the sun's rays; cosmetic preparations for skin care; face and body beauty creams; face and body creams; face and body lotions; face oils; facial cleansers; facial concealer; facial masks; facial moisturizers; facial scrubs; facial washes; lip balm; lip gloss; make-up for the face and body; make-up preparations for the face and body; moisturizing creams; skin and body topical lotions, creams and oils for cosmetic use; skin creams; wipes impregnated with a skin cleanser
Goods and ServicesCharitable fundraising
Goods and ServicesOn-line retail store services featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; online retail services through direct solicitation by distributors directed to end-users featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; retail services through direct solicitation by distributors directed to end-users featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; shop-at-home parties featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; providing and implementing incentive awards programs for independent sales representatives to promote the sale of beauty and skin care products, cosmetics, cosmetic and skin care accessories to others; business marketing consultation and advice in the field of direct solicitation by distributors directed to end-users featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; business marketing consultation and advice in the field of shop-at-home parties featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, August 29, 2016
Primary Code003
First Use Anywhere DateTuesday, April 11, 2017
First Use In Commerce DateTuesday, April 11, 2017

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateMonday, August 29, 2016
Primary Code018
First Use Anywhere DateWednesday, July 12, 2017
First Use In Commerce DateWednesday, July 12, 2017

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 29, 2016
Primary Code035
First Use Anywhere DateWednesday, July 12, 2017
First Use In Commerce DateWednesday, July 12, 2017

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 29, 2016
Primary Code036
First Use Anywhere DateTuesday, April 11, 2017
First Use In Commerce DateTuesday, April 11, 2017

Trademark Owner History


Party NameWBC GROUP, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressCHANDLER, AZ 85226

Party NameWBC GROUP, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressCHANDLER, AZ 85226

Party NameWBC GROUP, LLC
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressCHANDLER, AZ 85226

Party NameSBPA, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPhoenix, AZ 850163429

Trademark Events


Event DateEvent Description
Monday, July 3, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, July 3, 2018REGISTERED-PRINCIPAL REGISTER
Saturday, May 26, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, May 25, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, May 23, 2018STATEMENT OF USE PROCESSING COMPLETE
Tuesday, April 10, 2018USE AMENDMENT FILED
Wednesday, May 23, 2018DIVISIONAL PROCESSING COMPLETE
Tuesday, April 10, 2018DIVISIONAL REQUEST RECEIVED
Friday, April 20, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, April 10, 2018TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, April 10, 2018TEAS STATEMENT OF USE RECEIVED
Friday, October 13, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 11, 2017SOU EXTENSION 1 GRANTED
Wednesday, October 11, 2017SOU EXTENSION 1 FILED
Wednesday, October 11, 2017TEAS EXTENSION RECEIVED
Tuesday, April 11, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 14, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 14, 2017PUBLISHED FOR OPPOSITION
Wednesday, January 25, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 20, 2016WITHDRAWN FROM PUB - OG REVIEW QUERY
Monday, December 5, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, December 2, 2016ASSIGNED TO EXAMINER
Wednesday, November 9, 2016AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, August 29, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, August 26, 2016NEW APPLICATION ENTERED