| Serial Number | 87977688 |
| Word Mark | WILLING BEAUTY |
| Filing Date | Tuesday, August 23, 2016 |
| Status | 704 - PARTIAL SECTION 8 ACCEPTED |
| Status Date | Wednesday, May 7, 2025 |
| Registration Number | 5510094 |
| Registration Date | Tuesday, July 3, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 14, 2017 |
| Goods and Services | [ Cosmetic bags sold empty; make-up bags sold empty ] |
| Goods and Services | [ Charitable fundraising ] |
| Goods and Services | Cosmetics; cosmetic preparations; make-up; non-medicated acne treatment preparations; non-medicated preparations all for the care of skin; non-medicated skin care creams and lotions; non-medicated skin care preparations; non-medicated sun care preparations; skin cleansers; skin moisturizer; sun screen preparations; beauty creams; beauty lotions; beauty masks; beauty serums; body and beauty care cosmetics; body creams; cleansing creams; cosmetic creams; cosmetic masks; cosmetic preparations for protecting the skin from the sun's rays; cosmetic preparations for skin care; face and body beauty creams; face and body creams; face and body lotions; face oils; facial cleansers; facial concealer; facial masks; facial moisturizers; facial scrubs; facial washes; lip balm; lip gloss; make-up for the face and body; make-up preparations for the face and body; moisturizing creams; skin and body topical lotions, creams and oils for cosmetic use; skin creams; wipes impregnated with a skin cleanser |
| Goods and Services | [ On-line retail store services featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; online retail services through direct solicitation by distributors directed to end-users featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; retail services through direct solicitation by distributors directed to end-users featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; shop-at-home parties featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; providing and implementing incentive awards programs for independent sales representatives to promote the sale of beauty and skin care products, cosmetics, cosmetic and skin care accessories to others; business marketing consultation and advice in the field of direct solicitation by distributors directed to end-users featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories; business marketing consultation and advice in the field of shop-at-home parties featuring beauty and skin care products, cosmetics, cosmetic and skin care accessories ] |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Wednesday, May 7, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, July 12, 2017 |
| First Use In Commerce Date | Wednesday, July 12, 2017 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Wednesday, May 7, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, April 11, 2017 |
| First Use In Commerce Date | Tuesday, April 11, 2017 |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, August 29, 2016 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, April 11, 2017 |
| First Use In Commerce Date | Tuesday, April 11, 2017 |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Wednesday, May 7, 2025 |
| Primary Code | 018 |
| First Use Anywhere Date | Wednesday, July 12, 2017 |
| First Use In Commerce Date | Wednesday, July 12, 2017 |
| Party Name | THINK GOODNESS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GILBERT, AZ 85297 |
| Party Name | WBC GROUP, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CHANDLER, AZ 85226 |
| Party Name | WBC GROUP, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CHANDLER, AZ 85226 |
| Party Name | WBC GROUP, LLC |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CHANDLER, AZ 85226 |
| Party Name | SBPA, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Phoenix, AZ 850163429 |
| Event Date | Event Description |
| Friday, December 2, 2016 | ASSIGNED TO EXAMINER |
| Friday, August 26, 2016 | NEW APPLICATION ENTERED |
| Monday, August 29, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 9, 2016 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, December 5, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 20, 2016 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Wednesday, January 25, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 14, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 14, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 11, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, October 11, 2017 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, October 11, 2017 | SOU EXTENSION 1 FILED |
| Wednesday, October 11, 2017 | SOU EXTENSION 1 GRANTED |
| Friday, October 13, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, April 10, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Friday, April 20, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, April 10, 2018 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, April 10, 2018 | DIVISIONAL REQUEST RECEIVED |
| Tuesday, April 10, 2018 | USE AMENDMENT FILED |
| Wednesday, May 23, 2018 | DIVISIONAL PROCESSING COMPLETE |
| Wednesday, May 23, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, May 25, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, May 26, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, July 3, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 3, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, November 13, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, December 12, 2024 | TEAS SECTION 8 RECEIVED |
| Wednesday, May 7, 2025 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED |
| Wednesday, May 7, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Wednesday, May 7, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |