WHY YOU'LL LOVE IT Trademark

Trademark Overview


On Monday, January 26, 2015, a trademark application was filed for WHY YOU'LL LOVE IT with the United States Patent and Trademark Office. The USPTO has given the WHY YOU'LL LOVE IT trademark a serial number of 86513679. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, April 14, 2023. This trademark is owned by IT COSMETICS, LLC. The WHY YOU'LL LOVE IT trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics; Make-up; Non-medicated skin care preparations
why you'll love it

General Information


Serial Number86513679
Word MarkWHY YOU'LL LOVE IT
Filing DateMonday, January 26, 2015
Status710 - CANCELLED - SECTION 8
Status DateFriday, April 14, 2023
Registration Number5055336
Registration DateTuesday, October 4, 2016
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 2, 2015

Trademark Statements


Goods and ServicesCosmetics; Make-up; Non-medicated skin care preparations
Pseudo MarkWHY YOU WILL LOVE IT

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, April 14, 2023
Primary Code003
First Use Anywhere DateWednesday, July 27, 2016
First Use In Commerce DateWednesday, July 27, 2016

Trademark Owner History


Party NameL'OREAL USA CREATIVE, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameIT COSMETICS OPERATING COMPANY, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressJERSEY CITY, NJ 07310

Party NameIT COSMETICS OPERATING COMPANY, LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressJERSEY CITY, NJ 07310

Party NameIT COSMETICS, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressJersey City, NJ 07310

Party NameIT COSMETICS, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressJersey City, NJ 07310

Trademark Events


Event DateEvent Description
Friday, April 14, 2023CANCELLED SEC. 8 (6-YR)
Tuesday, August 15, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 15, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 5, 2016AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, October 4, 2016REGISTERED-PRINCIPAL REGISTER
Wednesday, September 7, 2016AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Saturday, August 27, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Saturday, August 27, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, August 26, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, August 26, 2016STATEMENT OF USE PROCESSING COMPLETE
Thursday, July 28, 2016USE AMENDMENT FILED
Friday, August 26, 2016SOU EXTENSION 2 GRANTED
Thursday, July 28, 2016SOU EXTENSION 2 FILED
Thursday, August 25, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, July 28, 2016TEAS EXTENSION RECEIVED
Thursday, July 28, 2016TEAS STATEMENT OF USE RECEIVED
Friday, January 22, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, January 20, 2016SOU EXTENSION 1 GRANTED
Wednesday, January 20, 2016SOU EXTENSION 1 FILED
Wednesday, January 20, 2016TEAS EXTENSION RECEIVED
Wednesday, January 20, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 28, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 2, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 2, 2015PUBLISHED FOR OPPOSITION
Wednesday, May 13, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, April 10, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, April 10, 2015ASSIGNED TO EXAMINER
Thursday, February 5, 2015NOTICE OF PSEUDO MARK E-MAILED
Wednesday, February 4, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, January 29, 2015NEW APPLICATION ENTERED