WHY THE HECK NOT Trademark
Trademark Overview
On Wednesday, December 24, 2025, a trademark application was filed for WHY THE HECK NOT with the United States Patent and Trademark Office. The USPTO has given the WHY THE HECK NOT trademark a serial number of 99564705. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, December 24, 2025. This trademark is owned by LoloCo LLC. The WHY THE HECK NOT trademark is filed in the Clothing & Apparel Products category with the following description:
Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Hoodies; T-shirts; Leggings; Sweatpants; Sweatshirts; Golf shirts; Athletic shirts; Athletic tights; Athletic shorts; Athletic skirts; Athletic bottoms; Athletic tops
General Information
| Serial Number | 99564705 |
| Word Mark | WHY THE HECK NOT |
| Filing Date | Wednesday, December 24, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, December 24, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Hoodies; T-shirts; Leggings; Sweatpants; Sweatshirts; Golf shirts; Athletic shirts; Athletic tights; Athletic shorts; Athletic skirts; Athletic bottoms; Athletic tops |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 24, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | LoloCo LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63124 |
Trademark Events
| Event Date | Event Description |
| Wednesday, December 24, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, December 24, 2025 | NEW APPLICATION ENTERED |
| Wednesday, December 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
