WHY THE HECK NOT Trademark
Trademark Overview
On Wednesday, December 24, 2025, a trademark application was filed for WHY THE HECK NOT with the United States Patent and Trademark Office. The USPTO has given the WHY THE HECK NOT trademark a serial number of 99564705. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, June 2, 2026. This trademark is owned by LoloCo LLC. The WHY THE HECK NOT trademark is filed in the Clothing & Apparel Products category with the following description:
Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Hoodies; T-shirts; Leggings; Sweatpants; Sweatshirts; Golf shirts; Athletic shirts; Athletic tights; Athletic shorts; Athletic skirts; Athletic bottoms; Athletic tops
General Information
| Serial Number | 99564705 |
| Word Mark | WHY THE HECK NOT |
| Filing Date | Wednesday, December 24, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 2, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 2, 2026 |
Trademark Statements
| Goods and Services | Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Hoodies; T-shirts; Leggings; Sweatpants; Sweatshirts; Golf shirts; Athletic shirts; Athletic tights; Athletic shorts; Athletic skirts; Athletic bottoms; Athletic tops |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 24, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | LoloCo LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63124
US |
| Party Name | LoloCo LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63124
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, December 24, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, December 24, 2025 | NEW APPLICATION ENTERED |
| Wednesday, December 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, April 3, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, April 3, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, April 3, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, April 3, 2026 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Monday, April 27, 2026 | ASSIGNED TO EXAMINER |
| Monday, May 4, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, May 4, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, May 4, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 4, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 27, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 2, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 2, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
