WHY I STAY REAL STORIES. REAL CARE. Trademark
Trademark Overview
On Friday, June 5, 2026, a trademark application was filed for WHY I STAY REAL STORIES. REAL CARE. with the United States Patent and Trademark Office. The USPTO has given the WHY I STAY REAL STORIES. REAL CARE. trademark a serial number of 99868559. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, June 5, 2026. This trademark is owned by ESH Strategies Branding LLC. The WHY I STAY REAL STORIES. REAL CARE. trademark is filed in the Restaurant & Hotel Services category with the following description:
Hotel accommodation services; Providing temporary housing accommodations; Providing extended-stay hotel accommodations; Reservation of temporary accommodation
General Information
| Serial Number | 99868559 |
| Word Mark | WHY I STAY REAL STORIES. REAL CARE. |
| Filing Date | Friday, June 5, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, June 5, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Hotel accommodation services; Providing temporary housing accommodations; Providing extended-stay hotel accommodations; Reservation of temporary accommodation |
| Pseudo Mark | WHY I STAY REAL STORIES REAL CARE |
| Description of Mark | The mark consists of a stylized five-pointed star design to the left of the stacked wording 'WHY I' and 'STAY' in two lines with the wording WHY I on the first line and the word STAY underneath. Below the word 'STAY' is the wording 'Real stories. Real care.'. |
Classification Information
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 5, 2026 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | ESH Strategies Branding LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28277
US |
Trademark Events
| Event Date | Event Description |
| Friday, June 5, 2026 | NEW APPLICATION ENTERED |
| Friday, June 5, 2026 | APPLICATION FILING RECEIPT MAILED |
