| Serial Number | 99868494 |
| Word Mark | WHY I STAY |
| Filing Date | Friday, June 5, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, June 5, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Hotel accommodation services; Providing temporary housing accommodations; Providing extended-stay hotel accommodations; Reservation of temporary accommodation |
| Description of Mark | The mark consists of a stylized star design composed of five interlocking curved shapes, positioned to the left of the stacked wording "WHY I" above "STAY". |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 5, 2026 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | ESH Strategies Branding LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28277 US |
| Event Date | Event Description |
| Friday, June 5, 2026 | NEW APPLICATION ENTERED |
| Friday, June 5, 2026 | APPLICATION FILING RECEIPT MAILED |