WHY FAKE IT Trademark

Trademark Overview


On Wednesday, May 15, 2019, a trademark application was filed for WHY FAKE IT with the United States Patent and Trademark Office. The USPTO has given the WHY FAKE IT trademark a serial number of 88431473. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, October 14, 2025. This trademark is owned by South Coast Winery, Inc.. The WHY FAKE IT trademark is filed in the Restaurant & Hotel Services category with the following description:

Bar services; Resort hotel services; Resort lodging services; Restaurant services
why fake it

General Information


Serial Number88431473
Word MarkWHY FAKE IT
Filing DateWednesday, May 15, 2019
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, October 14, 2025
Registration Number5963432
Registration DateTuesday, January 14, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 10, 2019

Trademark Statements


Goods and ServicesBar services; Resort hotel services; Resort lodging services; Restaurant services

Classification Information


International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, May 31, 2019
Primary Code043
First Use Anywhere DateTuesday, November 26, 2019
First Use In Commerce DateTuesday, November 26, 2019

Trademark Owner History


Party NameSouth Coast Winery, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92704

Party NameSouth Coast Winery, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92704

Party NameSouth Coast Winery, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92704

Trademark Events


Event DateEvent Description
Saturday, May 18, 2019NEW APPLICATION ENTERED
Tuesday, September 10, 2019PUBLISHED FOR OPPOSITION
Tuesday, September 10, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 5, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 26, 2019USE AMENDMENT FILED
Thursday, December 5, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, May 31, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 30, 2019ASSIGNED TO EXAMINER
Tuesday, July 30, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 21, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 26, 2019TEAS STATEMENT OF USE RECEIVED
Tuesday, December 10, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, June 6, 2025TEAS SECTION 8 & 15 RECEIVED
Thursday, December 5, 2019STATEMENT OF USE PROCESSING COMPLETE
Sunday, December 8, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, January 14, 2020REGISTERED-PRINCIPAL REGISTER
Thursday, October 7, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, October 7, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, October 7, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 14, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, October 10, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, October 14, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, October 14, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED