WHOLE30 Trademark

Trademark Overview


On Friday, March 1, 2024, a trademark application was filed for WHOLE30 with the United States Patent and Trademark Office. The USPTO has given the WHOLE30 trademark a serial number of 98429794. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, October 22, 2024. This trademark is owned by THIRTY & CO. INC.. The WHOLE30 trademark is filed in the Meat & Processed Food Products, Paper & Printed Material Products, Transportation & Storage Services, Education & Entertainment Services, Computer & Software Services & Scientific Services, Restaurant & Hotel Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Arranging and conducting of seminars and workshops in the field of health and nutrition

Meat; Cooked vegetables; Packaged meals consisting primarily of meat, fish, poultry or vegetables

Food delivery

Series of printed non-fiction books in the field of diet and nutrition

Dietary and nutritional guidance; Food nutrition consultation; Providing a website featuring information about health, wellness and nutrition

Meal planning services; Subscriber-based meal planning services in digital form, accessible through the internet

Providing temporary use of a non-downloadable web application for viewing and ordering from a menu of prepared meal options and viewing meal nutritional data
whole30

General Information


Serial Number98429794
Word MarkWHOLE30
Filing DateFriday, March 1, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, October 22, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 22, 2024

Trademark Statements


Goods and ServicesArranging and conducting of seminars and workshops in the field of health and nutrition
Description of MarkThe mark consists of the words "WHOLE30" in stylized lettering. The "0" in "30" is intersected by a fork piercing through the bottom of the "0" and extends into the middle of the "0".
Goods and ServicesMeat; Cooked vegetables; Packaged meals consisting primarily of meat, fish, poultry or vegetables
Goods and ServicesFood delivery
Pseudo MarkWHOLE THREE ZERO
Goods and ServicesSeries of printed non-fiction books in the field of diet and nutrition
Pseudo MarkWHOLE THIRTY
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesDietary and nutritional guidance; Food nutrition consultation; Providing a website featuring information about health, wellness and nutrition
Goods and ServicesMeal planning services; Subscriber-based meal planning services in digital form, accessible through the internet
Goods and ServicesProviding temporary use of a non-downloadable web application for viewing and ordering from a menu of prepared meal options and viewing meal nutritional data

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, March 1, 2024
Primary Code029
First Use Anywhere DateWednesday, January 2, 2019
First Use In Commerce DateWednesday, January 2, 2019

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, March 1, 2024
Primary Code016
First Use Anywhere DateTuesday, June 12, 2012
First Use In Commerce DateTuesday, June 12, 2012

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateFriday, March 1, 2024
Primary Code039
First Use Anywhere DateSunday, March 1, 2020
First Use In Commerce DateSunday, March 1, 2020

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, March 1, 2024
Primary Code041
First Use Anywhere DateFriday, June 1, 2012
First Use In Commerce DateFriday, June 1, 2012

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, March 1, 2024
Primary Code042
First Use Anywhere DateWednesday, January 2, 2019
First Use In Commerce DateWednesday, January 2, 2019

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, March 1, 2024
Primary Code043
First Use Anywhere DateWednesday, January 2, 2019
First Use In Commerce DateWednesday, January 2, 2019

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, March 1, 2024
Primary Code044
First Use Anywhere DateFriday, June 1, 2012
First Use In Commerce DateFriday, June 1, 2012

Trademark Owner History


Party NameTHIRTY & CO. INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSALT LAKE CITY, UT 84107

Party NameTHIRTY & CO. INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSALT LAKE CITY, UT 84107

Trademark Events


Event DateEvent Description
Friday, March 1, 2024NEW APPLICATION ENTERED
Sunday, July 14, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Sunday, July 14, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 11, 2024ASSIGNED TO EXAMINER
Thursday, September 12, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 2, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 22, 2024PUBLISHED FOR OPPOSITION
Tuesday, October 22, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED