WHOLE30 Trademark

Trademark Overview


On Tuesday, February 9, 2016, a trademark application was filed for WHOLE30 with the United States Patent and Trademark Office. The USPTO has given the WHOLE30 trademark a serial number of 86902673. The federal status of this trademark filing is PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED as of Friday, June 9, 2023. This trademark is owned by Thirty & Co., LLC. The WHOLE30 trademark is filed in the Clothing & Apparel Products, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Conducting workshops and seminars in the field of health and nutrition

[ T-shirts; Short-sleeved or long-sleeved t-shirts ]

Dietary and nutritional guidance; Food nutrition consultation; Providing a website featuring information about health, wellness and nutrition
whole30

General Information


Serial Number86902673
Word MarkWHOLE30
Filing DateTuesday, February 9, 2016
Status705 - PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED
Status DateFriday, June 9, 2023
Registration Number5108077
Registration DateTuesday, December 27, 2016
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 11, 2016

Trademark Statements


Goods and ServicesConducting workshops and seminars in the field of health and nutrition
Description of MarkThe mark consists of the words "WHOLE30" in stylized lettering. The letters "W" and "H" are depicted in grey, and the letter "O" is depicted in light blue. The letters "L" and "E" are rendered in grey, and the number "30" is in light blue. The "0" in "30" is intersected by a grey fork piercing through the bottom of the "0" and extends into the middle of the "0".
Pseudo MarkWHOLE THIRTY
Goods and Services[ T-shirts; Short-sleeved or long-sleeved t-shirts ]
Indication of Colors claimedThe color(s) grey and light blue is/are claimed as a feature of the mark.
Goods and ServicesDietary and nutritional guidance; Food nutrition consultation; Providing a website featuring information about health, wellness and nutrition

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateFriday, June 9, 2023
Primary Code025
First Use Anywhere DateFriday, June 1, 2012
First Use In Commerce DateFriday, June 1, 2012

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, February 16, 2016
Primary Code041
First Use Anywhere DateFriday, June 1, 2012
First Use In Commerce DateFriday, June 1, 2012

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, February 16, 2016
Primary Code044
First Use Anywhere DateFriday, June 1, 2012
First Use In Commerce DateFriday, June 1, 2012

Trademark Owner History


Party NameTHIRTY & CO. INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSALT LAKE CITY, UT 84107

Party NameThirty & Co., LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSalt Lake City, UT 84107

Party NameThirty & Co., LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSalt Lake City, UT 84115

Party NameThirty & Co., LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSalt Lake City, UT 84115

Trademark Events


Event DateEvent Description
Friday, February 12, 2016NEW APPLICATION ENTERED
Tuesday, February 16, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, February 17, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, February 24, 2016ASSIGNED TO EXAMINER
Wednesday, February 24, 2016NON-FINAL ACTION WRITTEN
Wednesday, February 24, 2016NON-FINAL ACTION E-MAILED
Wednesday, February 24, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, September 1, 2016ASSIGNED TO LIE
Friday, September 2, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, August 24, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, September 2, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 2, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 11, 2016PUBLISHED FOR OPPOSITION
Tuesday, November 6, 2018NOTICE OF SUIT
Thursday, July 2, 2020NOTICE OF SUIT
Tuesday, May 18, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, May 18, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 7, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, September 21, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 11, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 27, 2016REGISTERED-PRINCIPAL REGISTER
Friday, June 9, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, June 9, 2023REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, May 18, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, July 16, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, July 16, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, July 16, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, July 16, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, July 16, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, December 27, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, June 15, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, December 7, 2022TEAS SECTION 8 & 15 RECEIVED
Tuesday, August 19, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 19, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 19, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, June 9, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED