WHITESTRIPS BRILLIANCE Trademark
Trademark Overview
On Wednesday, September 14, 2016, a trademark application was filed for WHITESTRIPS BRILLIANCE with the United States Patent and Trademark Office. The USPTO has given the WHITESTRIPS BRILLIANCE trademark a serial number of 87170996. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 27, 2023. This trademark is owned by The Procter & Gamble Company. The WHITESTRIPS BRILLIANCE trademark is filed in the Cosmetics & Cleaning Products category with the following description:
cosmetic tooth whiteners
General Information
| Serial Number | 87170996 |
| Word Mark | WHITESTRIPS BRILLIANCE |
| Filing Date | Wednesday, September 14, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 27, 2023 |
| Registration Number | 5181631 |
| Registration Date | Tuesday, April 11, 2017 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 24, 2017 |
Trademark Statements
| Pseudo Mark | WHITE STRIPS BRILLIANCE |
| Goods and Services | cosmetic tooth whiteners |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 27, 2023 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, December 31, 2015 |
| First Use In Commerce Date | Thursday, December 31, 2015 |
Trademark Owner History
| Party Name | The Procter & Gamble Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45202 |
| Party Name | The Procter & Gamble Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45202 |
| Party Name | The Procter & Gamble Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45202 |
Trademark Events
| Event Date | Event Description |
| Friday, October 27, 2023 | CANCELLED SEC. 8 (6-YR) |
| Monday, April 11, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, April 11, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 24, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 24, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 4, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, December 15, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, December 12, 2016 | ASSIGNED TO EXAMINER |
| Tuesday, September 20, 2016 | NOTICE OF PSEUDO MARK E-MAILED |
| Monday, September 19, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 17, 2016 | NEW APPLICATION ENTERED |
