| Serial Number | 98825590 |
| Word Mark | WHITENUP |
| Filing Date | Tuesday, October 29, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 19, 2025 |
| Registration Number | 7900216 |
| Registration Date | Tuesday, August 19, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 3, 2025 |
| Description of Mark | The mark consists of the literal element "WHITENUP" written in black stylized font. To the right of the literal element is a depiction of a blue tooth with white sparkle shape in the top right corner of the tooth. The remaining color white represents background and is not a feature of the mark. |
| Indication of Colors claimed | The color(s) black, white and blue is/are claimed as a feature of the mark. |
| Goods and Services | Teeth whitening services; Dentistry services in the field of teeth whitening |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 29, 2024 |
| Primary Code | 044 |
| First Use Anywhere Date | Tuesday, April 1, 2025 |
| First Use In Commerce Date | Tuesday, April 1, 2025 |
| Party Name | Better in Colour Spa and Teeth Whitening, Incorporated |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Kernersville, NC 27284 |
| Party Name | Better in Colour Spa and Teeth Whitening, Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Kernersville, NC 27284 |
| Party Name | Better in Colour Spa and Teeth Whitening, Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Kernersville, NC 27284 |
| Event Date | Event Description |
| Sunday, April 6, 2025 | TEAS AMENDMENT OF USE RECEIVED |
| Sunday, April 6, 2025 | USE AMENDMENT FILED |
| Tuesday, October 29, 2024 | NEW APPLICATION ENTERED |
| Sunday, April 6, 2025 | AMENDMENT TO USE PROCESSING COMPLETE |
| Monday, April 28, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, April 28, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 29, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, April 30, 2025 | USE AMENDMENT ACCEPTED |
| Thursday, May 1, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 28, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 3, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 3, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 19, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 19, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |