| Serial Number | 87513087 |
| Word Mark | WHITEFIRE |
| Filing Date | Friday, June 30, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 4, 2025 |
| Registration Number | 5568265 |
| Registration Date | Tuesday, September 25, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 8, 2018 |
| Pseudo Mark | WHITE FIRE |
| Goods and Services | Jewellery, including rings, necklaces, pendants, earrings, charms, chains, bracelets, brooches and bangles; Beads for making jewellery; Custom jewellery; Jewellery ornaments, pewter jewellery and trinkets being jewellery; Precious stones including diamonds, opals, pearls and coloured stones; Goods in precious metals and their alloys including goods of gold, silver and platinum, goods in precious metals or coated therewith, namely, jewellery, rings, necklaces, pendants, earrings, jewellery charms, jewellery chains, bracelets, brooches, bangles and cuff links of precious metal; Horological and chronometric instruments including watches and clocks, including watches with alarms, divers' watches, electric watches, electronic watches, jewellery watches, mechanical watches with automatic winding, mechanical watches with manual winding, wrist watches, pendant watches, pocket watches, sports watches, watches made of gold, watches made of precious metals, watch bracelets; Bracelets and watches combined; Metal expanding watch bracelets; Watches incorporating a memory function, excluding smart watches; Straps for watches and bands for watches including leather watch straps, metal watch bands, non-leather watch straps; Faces for watches including dials for watches and hands for watches; Jewellery containing crystal or glass; Jewellery cases and caskets of precious metals; Jewellery cases and caskets; Parts and accessories for each of the foregoing falling into this class, namely, jewellery bails, necklace end connectors, jewellery chain extensions, jewellery clasps and toggles, earring clutch backs, earring posts and stud ear wires, jewellery ring holders, boxes and cases for jewellery |
| Goods and Services | Advertising and promotional services, retail store services, wholesale store services, and distributorship services in the field of jewellery, goods of precious metal and their alloys, goods in precious metals or coated therewith, precious and semi-precious stones, jewellery cases, jewellery caskets, perfume, perfume bottles, charms, bracelets, necklaces, chains, rings, trinkets, goods of shell, amber and mother-of-pearl, horological instruments, chronometric instruments, watches and clocks, and parts and accessories for each of the foregoing; Marketing and advertising services; Business information services; Compilation and systemisation of information into databases; Administration of customer loyalty programmes and schemes for commercial, promotional and advertising purposes; Administration of a customer loyalty recognition program for commercial, promotional and advertising purposes; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating business; Providing incentive award programs through the issuance and processing of loyalty points for purchase of a company's goods and services; Promoting the sale of goods and services of others through the distribution of incentive award programs; Incentive award programs to promote the sale of products and services of others; Database management; Invoicing services; Information, advisory and consultancy services in relation to the aforementioned services; Provision of all of the aforementioned services electronically, including via the Internet |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 4, 2025 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 4, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Michael Hill Franchise Pty Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Murarrie, Queensland 4172 AU |
| Party Name | Michael Hill Franchise Pty Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Murarrie, Queensland 4172 AU |
| Party Name | Michael Hill Franchise Pty Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Murarrie, Queensland 4172 AU |
| Event Date | Event Description |
| Monday, October 2, 2017 | SUSPENSION LETTER WRITTEN |
| Sunday, March 18, 2018 | ASSIGNED TO LIE |
| Tuesday, July 4, 2017 | NEW APPLICATION ENTERED |
| Monday, July 10, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 27, 2017 | ASSIGNED TO EXAMINER |
| Monday, October 2, 2017 | LETTER OF SUSPENSION E-MAILED |
| Monday, October 2, 2017 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Tuesday, March 6, 2018 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Monday, July 9, 2018 | NOTICE OF ALLOWANCE CANCELLED |
| Thursday, August 16, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, August 22, 2018 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
| Tuesday, March 20, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, March 20, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 3, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 18, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 8, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 8, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 3, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, July 9, 2018 | TEAS DELETE 1(B) BASIS RECEIVED |
| Tuesday, September 25, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, November 11, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, November 11, 2020 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Wednesday, November 11, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, November 11, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, November 11, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, November 11, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, September 25, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, April 4, 2025 | CANCELLED SEC. 8 (6-YR) |