| Serial Number | 73765395 |
| Word Mark | WHITE MAGIC |
| Filing Date | Wednesday, November 23, 1988 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, June 8, 2019 |
| Registration Number | 1550686 |
| Registration Date | Tuesday, August 8, 1989 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 16, 1989 |
| Goods and Services | AUTOMOBILE SEALER WAX |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 004 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 20, 1988 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, October 10, 1988 |
| First Use In Commerce Date | Monday, October 10, 1988 |
| Party Name | MALCO PRODUCTS INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | BARBERTON, OH 44203 |
| Party Name | ILLINOIS TOOL WORKS INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Glenview, IL 60025 |
| Party Name | AUTO WAX COMPANY, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75247 |
| Party Name | AUTO WAX COMPANY, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75247 |
| Party Name | AUTO WAX COMPANY, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75247 |
| Event Date | Event Description |
| Wednesday, February 22, 1989 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, October 19, 1995 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, December 27, 2006 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, October 2, 2008 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, October 15, 2008 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, April 15, 1989 | NOTICE OF PUBLICATION |
| Tuesday, May 16, 1989 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 8, 1989 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, February 23, 1995 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Thursday, September 4, 2008 | CASE FILE IN TICRS |
| Monday, October 6, 2008 | ASSIGNED TO PARALEGAL |
| Wednesday, October 15, 2008 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, August 8, 2018 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, June 8, 2019 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, June 8, 2019 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Saturday, June 8, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Monday, June 30, 2014 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, June 30, 2014 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, May 3, 2019 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, June 8, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, April 11, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |