| Serial Number | 72169315 |
| Word Mark | WHITE MAGIC |
| Filing Date | Monday, May 20, 1963 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 1, 2024 |
| Registration Number | 0768504 |
| Registration Date | Tuesday, April 21, 1964 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Detergent Preparation for Dishwashing Purpose |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 1, 2024 |
| Primary Code | 052 |
| First Use Anywhere Date | Thursday, July 1, 1954 |
| First Use In Commerce Date | Thursday, July 1, 1954 |
| Party Name | S. & S. Soap Co., Inc. |
| Party Type | 40 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Bronx, NY 10454 |
| Party Name | S. & S. Soap Co. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | New York, NY |
| Event Date | Event Description |
| Tuesday, April 20, 2004 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, April 20, 2004 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Tuesday, May 6, 2014 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Saturday, April 21, 1984 | REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS) |
| Monday, June 14, 2004 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, June 14, 2004 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Wednesday, May 7, 2008 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, October 30, 2008 | CASE FILE IN TICRS |
| Tuesday, May 6, 2014 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, May 11, 2014 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Sunday, May 11, 2014 | REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) |
| Wednesday, May 11, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, April 21, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, November 1, 2024 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Sunday, May 11, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |