WHITE ARMOUR ARMOUR UP. MAKE THE FUTURE WHITE Trademark
Trademark Overview
On Tuesday, January 27, 2026, a trademark application was filed for WHITE ARMOUR ARMOUR UP. MAKE THE FUTURE WHITE with the United States Patent and Trademark Office. The USPTO has given the WHITE ARMOUR ARMOUR UP. MAKE THE FUTURE WHITE trademark a serial number of 99618211. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, January 27, 2026. This trademark is owned by Esra Akcebe. The WHITE ARMOUR ARMOUR UP. MAKE THE FUTURE WHITE trademark is filed in the Advertising, Business and Retail Services category with the following description:
Business support services, namely, business consulting to freelancers, start-ups, existing businesses and non-profit organizations
General Information
| Serial Number | 99618211 |
| Word Mark | WHITE ARMOUR ARMOUR UP. MAKE THE FUTURE WHITE |
| Filing Date | Tuesday, January 27, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, January 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Business support services, namely, business consulting to freelancers, start-ups, existing businesses and non-profit organizations |
| Indication of Colors claimed | The color(s) white and black is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of The mark consists of a stylized shield design above the wording “White Armour” and the slogan is together “Armour Up. Make the Future White.” The mark appears in black and white. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 27, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, January 1, 2025 |
| First Use In Commerce Date | Wednesday, December 31, 2025 |
Trademark Owner History
| Party Name | Esra Akcebe |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoboken, NJ 07030 |
Trademark Events
| Event Date | Event Description |
| Tuesday, January 27, 2026 | NEW APPLICATION ENTERED |
| Tuesday, January 27, 2026 | APPLICATION FILING RECEIPT MAILED |
