WHICH EMOTION WILL YOU CHOOSE Trademark
Trademark Overview
On Monday, July 21, 2025, a trademark application was filed for WHICH EMOTION WILL YOU CHOOSE with the United States Patent and Trademark Office. The USPTO has given the WHICH EMOTION WILL YOU CHOOSE trademark a serial number of 99294534. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Tuesday, October 14, 2025. This trademark is owned by L'OREAL. The WHICH EMOTION WILL YOU CHOOSE trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Perfumes; Toilet waters; Eaux de cologne; Deodorant for personal use; Fragranced body care preparations, namely, body shower gels
General Information
| Serial Number | 99294534 |
| Word Mark | WHICH EMOTION WILL YOU CHOOSE |
| Filing Date | Monday, July 21, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Tuesday, October 14, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 4, 2025 |
Trademark Statements
| Goods and Services | Perfumes; Toilet waters; Eaux de cologne; Deodorant for personal use; Fragranced body care preparations, namely, body shower gels |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 21, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | L'OREAL |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 33 - NOT AVAILABLE |
| Address | Paris 75008
FR |
Trademark Events
| Event Date | Event Description |
| Monday, July 21, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, September 30, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, September 30, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, July 21, 2025 | NEW APPLICATION ENTERED |
| Monday, July 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, August 22, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, September 30, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, October 2, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 2, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, October 2, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, October 2, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
