| Serial Number | 99294534 |
| Word Mark | WHICH EMOTION WILL YOU CHOOSE |
| Filing Date | Monday, July 21, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 23, 2025 |
| Registration Number | 8078540 |
| Registration Date | Tuesday, December 23, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 4, 2025 |
| Goods and Services | Perfumes; Toilet waters; Eaux de cologne; Deodorant for personal use; Fragranced body care preparations, namely, body shower gels |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 21, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | L'OREAL |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 33 - NOT AVAILABLE |
| Address | Paris 75008 FR |
| Party Name | L'OREAL |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 33 - NOT AVAILABLE |
| Address | Paris 75008 FR |
| Party Name | L'OREAL |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 33 - NOT AVAILABLE |
| Address | Paris 75008 FR |
| Event Date | Event Description |
| Monday, July 21, 2025 | NEW APPLICATION ENTERED |
| Monday, July 21, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, July 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, August 22, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, September 30, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, September 30, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, September 30, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 2, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, October 2, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 2, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 2, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, October 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 29, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 4, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 4, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 23, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 23, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |