| Serial Number | 85037056 |
| Word Mark | WHEREVER YOU SMILE, WE MAKE IT BRIGHTER. |
| Filing Date | Wednesday, May 12, 2010 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, July 14, 2020 |
| Registration Number | 3925048 |
| Registration Date | Tuesday, March 1, 2011 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 14, 2010 |
| Goods and Services | Teeth whitening kits comprising whitening gel and professional grade mouthpieces for use therewith, all for use with a professional grade teeth whitening light; teeth whitening pens containing whitening gel for daily maintenance; and home teeth whitening kits comprising whitening gel and maintenance mouthpieces for use therewith |
| Goods and Services | [ Online wholesale and retail store services featuring teeth whitening products, namely, teeth whitening pens containing whitening gel for daily maintenance, at home teeth whitening kits containing whitening gel and maintenance mouthpieces for use therewith, and teeth whitening kits for use with a professional grade teeth whitening light that contain whitening gel and professional grade mouthpieces for use therewith ] |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 18, 2010 |
| Primary Code | 003 |
| First Use Anywhere Date | Saturday, August 1, 2009 |
| First Use In Commerce Date | Saturday, August 1, 2009 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Wednesday, December 7, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, August 1, 2009 |
| First Use In Commerce Date | Saturday, August 1, 2009 |
| Party Name | MEDIDENTA, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | LAS VEGAS, NV 89119 |
| Party Name | BRIGHTER IMAGE, LLC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BREA, CA 92821 |
| Party Name | Whiter Image, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30328 |
| Party Name | Whiter Image, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30305 |
| Party Name | Whiter Image, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30305 |
| Event Date | Event Description |
| Tuesday, July 14, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, July 14, 2020 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, July 14, 2020 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, July 14, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, May 7, 2020 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, March 1, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, June 12, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, December 7, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, December 7, 2016 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, November 11, 2016 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Wednesday, October 5, 2016 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Wednesday, October 5, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, August 2, 2016 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, August 2, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 1, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, November 24, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, November 6, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, November 5, 2015 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, November 5, 2015 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 3, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, July 16, 2012 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, July 16, 2012 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, March 1, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 14, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 14, 2010 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 10, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, November 9, 2010 | ASSIGNED TO LIE |
| Thursday, October 28, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, October 28, 2010 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, October 28, 2010 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 28, 2010 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 28, 2010 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, October 26, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 25, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, October 25, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 26, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, August 26, 2010 | NON-FINAL ACTION E-MAILED |
| Thursday, August 26, 2010 | NON-FINAL ACTION WRITTEN |
| Tuesday, August 24, 2010 | ASSIGNED TO EXAMINER |
| Tuesday, May 18, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, May 15, 2010 | NEW APPLICATION ENTERED IN TRAM |