WHERE THE MAGIC HAPPENS Trademark
Trademark Overview
On Tuesday, May 2, 2023, a trademark application was filed for WHERE THE MAGIC HAPPENS with the United States Patent and Trademark Office. The USPTO has given the WHERE THE MAGIC HAPPENS trademark a serial number of 97917691. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Tuesday, May 28, 2024. This trademark is owned by BUILT BRANDS, LLC. The WHERE THE MAGIC HAPPENS trademark is filed in the Pharmaceutical Products and Staple Food Products categories with the following description:
Candy bars; Chocolate-based meal replacement bars; Chocolate-based ready-to-eat food bars; Chocolate confections; Chocolate confections, namely, confectionery bars; Grain-based food bars; Granola snacks
Nutritional supplement energy bars; Nutritional and dietary supplements formed and packaged as bars; Powdered nutritional supplement drink mix; Protein supplements formed and packaged as bars; Vitamin and mineral supplements; Whey protein supplements
General Information
| Serial Number | 97917691 |
| Word Mark | WHERE THE MAGIC HAPPENS |
| Filing Date | Tuesday, May 2, 2023 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Tuesday, May 28, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 3, 2023 |
Trademark Statements
| Goods and Services | Candy bars; Chocolate-based meal replacement bars; Chocolate-based ready-to-eat food bars; Chocolate confections; Chocolate confections, namely, confectionery bars; Grain-based food bars; Granola snacks |
| Goods and Services | Nutritional supplement energy bars; Nutritional and dietary supplements formed and packaged as bars; Powdered nutritional supplement drink mix; Protein supplements formed and packaged as bars; Vitamin and mineral supplements; Whey protein supplements |
Classification Information
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 31, 2023 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 31, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | BUILT BRANDS, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | American Fork, UT 84003 |
| Party Name | BUILT BRANDS, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | American Fork, UT 84003 |
Trademark Events
| Event Date | Event Description |
| Friday, May 5, 2023 | NEW APPLICATION ENTERED |
| Wednesday, May 31, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, August 25, 2023 | ASSIGNED TO EXAMINER |
| Monday, August 28, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 13, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 3, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 3, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 28, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 28, 2024 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, May 28, 2024 | SOU EXTENSION 1 FILED |
| Tuesday, May 28, 2024 | SOU EXTENSION 1 GRANTED |
| Wednesday, May 29, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, November 29, 2024 | SOU TEAS EXTENSION RECEIVED |
