WHERE THE JOY HAPPENS Trademark
Trademark Overview
On Thursday, April 24, 2025, a trademark application was filed for WHERE THE JOY HAPPENS with the United States Patent and Trademark Office. The USPTO has given the WHERE THE JOY HAPPENS trademark a serial number of 99153898. The federal status of this trademark filing is REGISTERED as of Tuesday, June 30, 2026. This trademark is owned by Choice Hotels International, Inc.. The WHERE THE JOY HAPPENS trademark is filed in the Restaurant & Hotel Services category with the following description:
Hotel and motel accommodation services; making hotel and motel reservation services for others; making online hotel and motel reservation services for others
General Information
| Serial Number | 99153898 |
| Word Mark | WHERE THE JOY HAPPENS |
| Filing Date | Thursday, April 24, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 30, 2026 |
| Registration Number | 8328821 |
| Registration Date | Tuesday, June 30, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 12, 2025 |
Trademark Statements
| Goods and Services | Hotel and motel accommodation services; making hotel and motel reservation services for others; making online hotel and motel reservation services for others |
Classification Information
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 24, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Saturday, May 31, 2025 |
| First Use In Commerce Date | Saturday, May 31, 2025 |
Trademark Owner History
| Party Name | Choice Hotels International, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | North Bethesda, MD 20852
US |
| Party Name | Choice Hotels International, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | North Bethesda, MD 20852
US |
| Party Name | Choice Hotels International, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | North Bethesda, MD 20852
US |
Trademark Events
| Event Date | Event Description |
| Thursday, April 24, 2025 | NEW APPLICATION ENTERED |
| Thursday, April 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 24, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, July 2, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, July 8, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 6, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 12, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 12, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 7, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, February 18, 2026 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, June 6, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, February 18, 2026 | USE AMENDMENT FILED |
| Saturday, June 6, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Sunday, June 7, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Sunday, June 7, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 30, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 30, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
