WHERE PLAY STARTS AND DISCOVERY NEVER ENDS. Trademark

Trademark Overview


On Thursday, March 9, 2023, a trademark application was filed for WHERE PLAY STARTS AND DISCOVERY NEVER ENDS. with the United States Patent and Trademark Office. The USPTO has given the WHERE PLAY STARTS AND DISCOVERY NEVER ENDS. trademark a serial number of 97980728. The federal status of this trademark filing is STATEMENT OF USE - TO EXAMINER as of Wednesday, October 8, 2025. This trademark is owned by Target Brands, Inc.. The WHERE PLAY STARTS AND DISCOVERY NEVER ENDS. trademark is filed in the Floor Covering Products and Toys & Sporting Goods Products categories with the following description:

Plush toys; smart plush toys; toy animals and accessories therefor; dolls and playsets therefor; plush dolls; dolls' clothing; doll accessories; doll houses; furniture and furnishings for doll's houses; magnetic dolls, doll clothes sets and accessories therefor; hand puppets; action figure toys and accessories therefor; play sets for action figures; toys, namely, children's dress-up accessories in the nature of toy tiaras, toy crowns, play wands, toy umbrellas, pretend make-up; toy jewelry; card games; puzzles, namely, jigsaw, manipulative, mosaic, and cube-type puzzles; cube-type puzzles; board games; chess sets; chess games; chess pieces; checkers; checkers sets; checkers games; checkers pieces; bingo game playing equipment; marbles for games; jigsaw and manipulative puzzles; manipulative games; manipulative puzzles and games in the nature of shape and pattern sorters; parlor games; travel games, namely, travel board games and card games; children's educational toys and games for dev...

Activity mats for creating a play space, namely, foam mats for use on play area surfaces
where play starts and discovery never ends.

General Information


Serial Number97980728
Word MarkWHERE PLAY STARTS AND DISCOVERY NEVER ENDS.
Filing DateThursday, March 9, 2023
Status748 - STATEMENT OF USE - TO EXAMINER
Status DateWednesday, October 8, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 29, 2023

Trademark Statements


Goods and ServicesPlush toys; smart plush toys; toy animals and accessories therefor; dolls and playsets therefor; plush dolls; dolls' clothing; doll accessories; doll houses; furniture and furnishings for doll's houses; magnetic dolls, doll clothes sets and accessories therefor; hand puppets; action figure toys and accessories therefor; play sets for action figures; toys, namely, children's dress-up accessories in the nature of toy tiaras, toy crowns, play wands, toy umbrellas, pretend make-up; toy jewelry; card games; puzzles, namely, jigsaw, manipulative, mosaic, and cube-type puzzles; cube-type puzzles; board games; chess sets; chess games; chess pieces; checkers; checkers sets; checkers games; checkers pieces; bingo game playing equipment; marbles for games; jigsaw and manipulative puzzles; manipulative games; manipulative puzzles and games in the nature of shape and pattern sorters; parlor games; travel games, namely, travel board games and card games; children's educational toys and games for developing fine motor, cognitive, sensory and counting skills; children's educational toys and games for developing memory and dexterity; fidget toys; toy abacus; building games; bowling pins; tossing disc toys; flying discs; yard games, namely, bocce ball, badminton sets, cornhole game board; cornhole bags; cornhole game sets; croquet sets, discs for playing disc golf and lawn darts, equipment sold as a unit for playing ladder ball, lawn bowling, and washer toss games; equipment sold as a unit for playing ring toss games; paddle ball games; dart games; darts; balls for games; balls for sports; dice games; stress relief exercise balls; elastic, rubber foam and foam sensory balls and sensory bands, namely, stress relief exercise balls and exercise bands being exercise equipment; dice; cups for dice; toy building blocks; magnetic building blocks being toys; toy construction blocks; interchangeable magnetic toy vehicles; memory games; toy vehicles; toy helicopters; toy airplanes; toy steering wheels; toy vehicle track sets and roadways and accessories therefor; toy trains and parts and accessories therefor; toy model train sets; play mats for use with toy vehicles; children's activity tables containing manipulative toys which convert to easels; push toys; toy clocks and watches; stacking toys; squeeze toys; children's multiple activity toys; children's multiple activity toys sold as a unit with printed books; toy magic sets for magic tricks; miniature toy sports games; musical toys; electronic musical toys; toy pianos; toy xylophone; toy microphone; toy musical instruments, namely, toy chimes, guitars, drums, violins, harmonicas; electronic novelty musical toys, namely, toy piano mat; drawing toys comprised of drawing boards, magnetic styluses, and metal particles; drawing toys, namely, water drawing mats; bath toys; inflatable toys; water toys; water squirting toys; ride-on toys; inflatable ride-on toys; toy cell phones; toy remotes; play tents; play tunnels; toy dough; toy microscopes; toy binoculars; toy magnifying glasses; toy flashlights; toy tools; toy sets of carpenters' tools; toy doctor kits; play houses and toy accessories therefor; educational toy science kits for children, namely, children's educational toys for developing science skills; children's activity kits sold as a unit for making toy modeling dough in the nature of free-flowing play gel; toy food; toy cooking utensils; toy kitchen appliances; toy tea sets; play kitchen sets consisting of toy kitchen appliances, toy kitchen utensils and toy pots and pans, toy plates, bowls and cups, toy food; play shopping sets and play groceries and grocery sets consisting of toy shopping carts, toy food, toy shopping baskets, toy wallets, and play money; toy imitation cosmetics; toy beauty kits consisting of toy hair dryer, phone, compact, perfume, brush, and lipstick; toy, namely, battery-powered computer game with LCD screen which features animation and sound effects; electronic learning toys; electronic action toys; remote-controlled toy vehicles; toy electronic pets in the nature of smart robot toys; electronic action toys in the nature of toy animals; play equipment in the nature of toy ball pits and balls for toy ball pits; toy worker sets, namely, toy construction sets, toy doctor sets, children's dress up costumes in the nature of firefighter uniforms, police uniforms, doctor coats; ride-on toy boxes and chests in the nature of ride-on toys
Goods and ServicesActivity mats for creating a play space, namely, foam mats for use on play area surfaces

Classification Information


International Class027 - Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings (non-textile).
US Class Codes019, 020, 037, 042, 050
Class Status Code6 - Active
Class Status DateWednesday, October 8, 2025
Primary Code027
First Use Anywhere DateWednesday, January 31, 2024
First Use In Commerce DateWednesday, January 31, 2024

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, March 29, 2023
Primary Code028
First Use Anywhere DateWednesday, January 31, 2024
First Use In Commerce DateWednesday, January 31, 2024

Trademark Owner History


Party NameTarget Brands, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Party NameTarget Brands, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Trademark Events


Event DateEvent Description
Monday, March 13, 2023NEW APPLICATION ENTERED
Wednesday, March 29, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 11, 2023ASSIGNED TO EXAMINER
Monday, July 24, 2023EXAMINERS AMENDMENT -WRITTEN
Monday, July 24, 2023EXAMINERS AMENDMENT E-MAILED
Monday, July 24, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, July 24, 2023EXAMINER'S AMENDMENT ENTERED
Monday, July 24, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 9, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 29, 2023PUBLISHED FOR OPPOSITION
Tuesday, August 29, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 24, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, April 1, 2024SOU EXTENSION 1 GRANTED
Monday, April 1, 2024SOU TEAS EXTENSION RECEIVED
Monday, April 1, 2024SOU EXTENSION 1 FILED
Tuesday, April 2, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, September 23, 2024SOU TEAS EXTENSION RECEIVED
Monday, September 23, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, September 23, 2024SOU EXTENSION 2 FILED
Monday, September 23, 2024SOU EXTENSION 2 GRANTED
Monday, April 7, 2025DIVISIONAL REQUEST RECEIVED
Monday, April 7, 2025USE AMENDMENT FILED
Monday, April 7, 2025TEAS REQUEST TO DIVIDE RECEIVED
Monday, April 7, 2025TEAS STATEMENT OF USE RECEIVED
Tuesday, July 22, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, October 8, 2025STATEMENT OF USE PROCESSING COMPLETE
Wednesday, October 8, 2025DIVISIONAL PROCESSING COMPLETE