
| Serial Number | 97830731 |
| Word Mark | WHERE PLAY STARTS AND DISCOVERY NEVER ENDS. |
| Filing Date | Thursday, March 9, 2023 |
| Status | 733 - FOURTH EXTENSION - GRANTED |
| Status Date | Monday, October 13, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 29, 2023 |
| Goods and Services | Decorative magnets in the shape of letters and numbers; decorative magnets in the shape of animals and food items; sunglasses; abacuses; PC tablets; children's portable handheld digital electronic device adapted for use as an interactive electronic book reader, camera, and combination video player and recorder; tablet computers; children's tablet computers; electronic writing tablets; carrying cases specially adapted for handheld electronic reading devices in the nature of handheld computers and media players and accessories therefor in the nature of computer hardware |
| Goods and Services | Smart plush toys; toy animals and accessories therefor; doll houses; furniture and furnishings for doll's houses; magnetic dolls; hand puppets; action figure toys and accessories therefor; play sets for action figures; toys, namely, children's dress-up accessories in the nature of toy tiaras, toy crowns, play wands, toy umbrellas, pretend make-up; toy jewelry; cube-type puzzles; board games; chess sets; chess games; chess pieces; checkers; checkers sets; checkers games; checkers pieces; marbles games; manipulative games; parlor games; travel games, namely, travel board games and card games; building games; tossing disc toys; flying discs; yard games, namely, bocce ball, badminton sets, cornhole game board; cornhole bags; cornhole game sets; croquet sets, discs for playing disc golf and lawn darts, equipment sold as a unit for playing ladder ball, lawn bowling, and washer toss games; equipment sold as a unit for playing ring toss games; paddle ball games; dart games; darts; balls for games; balls for sports; dice games; stress relief exercise balls; elastic, rubber foam and foam sensory balls and sensory bands, namely, stress relief exercise balls and exercise bands; dice; cups for dice; magnetic building blocks being toys; interchangeable magnetic toy vehicles; toy helicopters; toy airplanes; toy steering wheels; ; toy model train sets; play mats for use with toy vehicles; children's activity tables containing manipulative toys which convert to easels; push toys; toy clocks and watches; squeeze toys; children's multiple activity toys; children's multiple activity toys sold as a unit with printed books; toy magic sets for magic tricks; miniature toy sports games; electronic musical toys; toy microphone; toy chimes, guitars, violins; electronic novelty musical toys, namely, toy piano mat; bath toys; inflatable toys; water toys; water squirting toys; ride-on toys; inflatable ride-on toys; toy cell phones; toy remotes; toy dough; toy microscopes; toy binoculars; toy magnifying glasses; toy flashlights; play houses and toy accessories therefor; educational toy science kits for children, namely, children's educational toys for developing science skills; children's activity kits sold as a unit for making toy modeling dough in the nature of free-flowing play gel; toy tea sets; toy wallets; toy imitation cosmetics; phone, perfume, brush; toy, namely, battery-powered computer game with LCD screen which features animation and sound effects; electronic learning toys; electronic action toys; remote-controlled toy vehicles; toy electronic pets in the nature of smart robot toys; electronic action toys in the nature of toy animals; play equipment in the nature of toy ball pits and balls for toy ball pits; toy construction sets; children's dress up costumes in the nature of firefighter uniforms, police uniforms, doctor coats; ride-on toy boxes and chests in the nature of ride-on toys. |
| Goods and Services | Printed story books; writing or drawing books; sticker books; cloth children's books; printed crossword puzzles; arts and crafts clay kits; children's arts and crafts paper kits; arts and crafts bead kits; easels; pottery kits comprised of clay, clay sculpting tools, instruction and information cards, namely, arts and crafts clay kits for making pottery; printed educational publications, namely, educational learning cards, flash cards, activity cards, workbooks, activity books, puzzle books and printed puzzles in the field of a variety of educational disciplines in pre-school through eighth grade |
| Goods and Services | Drums; bongo drums |
| Goods and Services | Beads for handicraft work; beads, other than for making jewelry; knitting kits comprised primarily of knitting needles and also including yarn, printed knitting patterns; bead kit, namely, fuse bead kit consisting primarily of beads for handicraft work and also including plastic peg boards |
| Goods and Services | Jewelry making kits; beads for making jewelry |
| Goods and Services | Beauty kits for children comprised of nail polish, lip balm and cosmetics; cosmetics for children; colour cosmetics for children; lipstick; lip balms; eye shadow; face powder; blush; blush pencils; nail polish; eyeliners; eyeliner pencils; make-up kits comprised primarily of cosmetics, make-up palettes containing cosmetics, applicators for applying make-up in the nature of wands, sponges and sticks for applying makeup and also including personal compact mirrors and make-up brushes |
| Goods and Services | Costumes for use in children's dress up play |
| Goods and Services | Retail department store services; online retail department store services |
| Goods and Services | Eyeshadow brushes; cosmetic brushes; eyebrow brushes; lip brushes; nail brushes; hairbrushes; make-up brushes; applicator wands for applying make-up |
| Goods and Services | Toy boxes and chests; cosmetic mirrors, namely, personal compact mirrors; toilet mirrors being hand-held mirrors; art tables being furniture |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 29, 2023 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 29, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 29, 2023 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 015 - Musical instruments. |
| US Class Codes | 002, 021, 036 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 29, 2023 |
| Primary Code | 015 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 29, 2023 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 29, 2023 |
| Primary Code | 020 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 29, 2023 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 29, 2023 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. |
| US Class Codes | 037, 039, 040, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 29, 2023 |
| Primary Code | 026 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 29, 2023 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 29, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Target Brands, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55403 |
| Party Name | Target Brands, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55403 |
| Event Date | Event Description |
| Tuesday, July 11, 2023 | ASSIGNED TO EXAMINER |
| Monday, March 13, 2023 | NEW APPLICATION ENTERED |
| Wednesday, March 29, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, July 24, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, July 24, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Monday, July 24, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, July 24, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Monday, July 24, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 9, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 29, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 29, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 24, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, April 1, 2024 | SOU TEAS EXTENSION RECEIVED |
| Monday, April 1, 2024 | SOU EXTENSION 1 FILED |
| Monday, April 1, 2024 | SOU EXTENSION 1 GRANTED |
| Monday, September 23, 2024 | SOU TEAS EXTENSION RECEIVED |
| Sunday, April 6, 2025 | SOU EXTENSION 3 FILED |
| Monday, April 7, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, April 7, 2025 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, April 2, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, September 23, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, September 23, 2024 | SOU EXTENSION 2 FILED |
| Monday, September 23, 2024 | SOU EXTENSION 2 GRANTED |
| Monday, April 7, 2025 | DIVISIONAL REQUEST RECEIVED |
| Wednesday, October 8, 2025 | SOU EXTENSION 3 GRANTED |
| Wednesday, October 8, 2025 | CORRECTED NOA E-MAILED |
| Thursday, October 9, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, October 13, 2025 | SOU EXTENSION 4 GRANTED |
| Tuesday, July 22, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, October 8, 2025 | SOU EXTENSION 4 FILED |
| Wednesday, October 8, 2025 | DIVISIONAL PROCESSING COMPLETE |
| Thursday, October 9, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, October 14, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |