WHERE PEOPLE ARE FIRST Trademark
Trademark Overview
On Wednesday, August 6, 2025, a trademark application was filed for WHERE PEOPLE ARE FIRST with the United States Patent and Trademark Office. The USPTO has given the WHERE PEOPLE ARE FIRST trademark a serial number of 99322934. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, January 20, 2026. This trademark is owned by Peoples State Bank. The WHERE PEOPLE ARE FIRST trademark is filed in the Insurance & Financial Services category with the following description:
Banking services; Checking account services; Savings account services; Financial services, namely, money lending; Online banking services; Consumer lending services; Commercial lending services; Real estate lending services; Financial wealth management services; Providing information in the field of personal finance; Providing a website featuring information in the field of banking
General Information
| Serial Number | 99322934 |
| Word Mark | WHERE PEOPLE ARE FIRST |
| Filing Date | Wednesday, August 6, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, January 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 20, 2026 |
Trademark Statements
| Goods and Services | Banking services; Checking account services; Savings account services; Financial services, namely, money lending; Online banking services; Consumer lending services; Commercial lending services; Real estate lending services; Financial wealth management services; Providing information in the field of personal finance; Providing a website featuring information in the field of banking |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 6, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Peoples State Bank |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 42 - NOT AVAILABLE |
| Address | Wausau, WI 54402 |
| Party Name | Peoples State Bank |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 42 - NOT AVAILABLE |
| Address | Wausau, WI 54402 |
Trademark Events
| Event Date | Event Description |
| Wednesday, August 6, 2025 | NEW APPLICATION ENTERED |
| Wednesday, August 6, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 6, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, December 19, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 22, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 14, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 20, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 20, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
