WHERE NEW FEELS KNOWN Trademark
Trademark Overview
On Friday, March 20, 2026, a trademark application was filed for WHERE NEW FEELS KNOWN with the United States Patent and Trademark Office. The USPTO has given the WHERE NEW FEELS KNOWN trademark a serial number of 99715064. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, May 21, 2026. This trademark is owned by Choice Hotels International, Inc.. The WHERE NEW FEELS KNOWN trademark is filed in the Restaurant & Hotel Services category with the following description:
Hotel accommodation services; Reservation of hotel rooms; Reservation of temporary accommodation; Providing general purpose facilities for business conferences, social gatherings, and exhibitions; Restaurant, bar and catering services; Residential hotel accommodation services; Providing temporary accommodation; Rental of vacation accommodation; Leasing of vacation accommodation; Resort hotel accommodation services
General Information
| Serial Number | 99715064 |
| Word Mark | WHERE NEW FEELS KNOWN |
| Filing Date | Friday, March 20, 2026 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, May 21, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 9, 2026 |
Trademark Statements
| Goods and Services | Hotel accommodation services; Reservation of hotel rooms; Reservation of temporary accommodation; Providing general purpose facilities for business conferences, social gatherings, and exhibitions; Restaurant, bar and catering services; Residential hotel accommodation services; Providing temporary accommodation; Rental of vacation accommodation; Leasing of vacation accommodation; Resort hotel accommodation services |
Classification Information
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 20, 2026 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Choice Hotels International, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | North Bethesda, MD 20852
US |
Trademark Events
| Event Date | Event Description |
| Friday, March 20, 2026 | NEW APPLICATION ENTERED |
| Friday, March 20, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 20, 2026 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, May 13, 2026 | ASSIGNED TO EXAMINER |
| Thursday, May 14, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
