WHERE LOYALTY MEETS LEGACY Trademark
Trademark Overview
On Wednesday, June 4, 2025, a trademark application was filed for WHERE LOYALTY MEETS LEGACY with the United States Patent and Trademark Office. The USPTO has given the WHERE LOYALTY MEETS LEGACY trademark a serial number of 99217656. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Thursday, July 16, 2026. This trademark is owned by Event Software Partners, LLC. The WHERE LOYALTY MEETS LEGACY trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Communication Services, Transportation & Storage Services, Education & Entertainment Services, Restaurant & Hotel Services, Personal, and Legal & Social Services categories with the following description:
Rental of equipment for broadcasting
Concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs rendered together in a production event location
Arranging of passenger transportation for crew and production members for live, recorded and broadcast events and productions
Making reservations and bookings for temporary lodging; providing food and beverages for crew and production members for live, recorded and broadcast events and productions
Corporate event management services; outsource service provider in the field of live, recorded and broadcast corporate events and productions; human resources management; human resources services, namely, personnel selection for others; business management consultation and services, namely, administering payroll and accounting, providing information in the field of human resources, and business records management; estimating contract work; invoicing; providing on-line searchable database records in the field of human resources; business consulting services; payroll administration and management services; human resources consultation and management; providing full-time and contract employment placement staffing, consulting and recruiting; providing information on employment; providing referrals in the field of workers compensation; business management of entertainment events
Event services, namely, payment of fees for others for rental of stadiums for live, recorded and broadcast events and productions
Entertainment services, namely, multimedia production services; outsource service provider in the field of live, recorded and broadcast entertainment events and productions; rental of audiovisual equipment; rental of portable stages; audio production services, namely, creating and producing ambient soundscapes and sound stories for live broadcasts; video production services
General Information
| Serial Number | 99217656 |
| Word Mark | WHERE LOYALTY MEETS LEGACY |
| Filing Date | Wednesday, June 4, 2025 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Thursday, July 16, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 25, 2025 |
Trademark Statements
| Goods and Services | Rental of equipment for broadcasting |
| Goods and Services | Concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs rendered together in a production event location |
| Goods and Services | Arranging of passenger transportation for crew and production members for live, recorded and broadcast events and productions |
| Goods and Services | Making reservations and bookings for temporary lodging; providing food and beverages for crew and production members for live, recorded and broadcast events and productions |
| Goods and Services | Corporate event management services; outsource service provider in the field of live, recorded and broadcast corporate events and productions; human resources management; human resources services, namely, personnel selection for others; business management consultation and services, namely, administering payroll and accounting, providing information in the field of human resources, and business records management; estimating contract work; invoicing; providing on-line searchable database records in the field of human resources; business consulting services; payroll administration and management services; human resources consultation and management; providing full-time and contract employment placement staffing, consulting and recruiting; providing information on employment; providing referrals in the field of workers compensation; business management of entertainment events |
| Goods and Services | Event services, namely, payment of fees for others for rental of stadiums for live, recorded and broadcast events and productions |
| Goods and Services | Entertainment services, namely, multimedia production services; outsource service provider in the field of live, recorded and broadcast entertainment events and productions; rental of audiovisual equipment; rental of portable stages; audio production services, namely, creating and producing ambient soundscapes and sound stories for live broadcasts; video production services |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 4, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 4, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 4, 2025 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 4, 2025 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 4, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 4, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 4, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Event Software Partners, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lombard, IL 60148
US |
| Party Name | Event Software Partners, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lombard, IL 60148
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, June 4, 2025 | NEW APPLICATION ENTERED |
| Wednesday, June 4, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, June 4, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, October 24, 2025 | ASSIGNED TO EXAMINER |
| Friday, October 24, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 19, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 25, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 25, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 20, 2026 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, July 16, 2026 | SOU TEAS EXTENSION RECEIVED |
| Thursday, July 16, 2026 | SOU EXTENSION 1 FILED |
| Thursday, July 16, 2026 | SOU EXTENSION 1 GRANTED |
