WHERE LOYALTY MEETS LEGACY Trademark

Trademark Overview


On Wednesday, June 4, 2025, a trademark application was filed for WHERE LOYALTY MEETS LEGACY with the United States Patent and Trademark Office. The USPTO has given the WHERE LOYALTY MEETS LEGACY trademark a serial number of 99217656. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, November 25, 2025. This trademark is owned by Event Software Partners, LLC. The WHERE LOYALTY MEETS LEGACY trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Communication Services, Transportation & Storage Services, Education & Entertainment Services, Restaurant & Hotel Services, Personal, and Legal & Social Services categories with the following description:

Rental of equipment for broadcasting

Concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs rendered together in a production event location

Arranging of passenger transportation for crew and production members for live, recorded and broadcast events and productions

Making reservations and bookings for temporary lodging; providing food and beverages for crew and production members for live, recorded and broadcast events and productions

Corporate event management services; outsource service provider in the field of live, recorded and broadcast corporate events and productions; human resources management; human resources services, namely, personnel selection for others; business management consultation and services, namely, administering payroll and accounting, providing information in the field of human resources, and business records management; estimating contract work; invoicing; providing on-line searchable database records in the field of human resources; business consulting services; payroll administration and management services; human resources consultation and management; providing full-time and contract employment placement staffing, consulting and recruiting; providing information on employment; providing referrals in the field of workers compensation; business management of entertainment events

Event services, namely, payment of fees for others for rental of stadiums for live, recorded and broadcast events and productions

Entertainment services, namely, multimedia production services; outsource service provider in the field of live, recorded and broadcast entertainment events and productions; rental of audiovisual equipment; rental of portable stages; audio production services, namely, creating and producing ambient soundscapes and sound stories for live broadcasts; video production services
where loyalty meets legacy

General Information


Serial Number99217656
Word MarkWHERE LOYALTY MEETS LEGACY
Filing DateWednesday, June 4, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, November 25, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 25, 2025

Trademark Statements


Goods and ServicesRental of equipment for broadcasting
Goods and ServicesConcierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs rendered together in a production event location
Goods and ServicesArranging of passenger transportation for crew and production members for live, recorded and broadcast events and productions
Goods and ServicesMaking reservations and bookings for temporary lodging; providing food and beverages for crew and production members for live, recorded and broadcast events and productions
Goods and ServicesCorporate event management services; outsource service provider in the field of live, recorded and broadcast corporate events and productions; human resources management; human resources services, namely, personnel selection for others; business management consultation and services, namely, administering payroll and accounting, providing information in the field of human resources, and business records management; estimating contract work; invoicing; providing on-line searchable database records in the field of human resources; business consulting services; payroll administration and management services; human resources consultation and management; providing full-time and contract employment placement staffing, consulting and recruiting; providing information on employment; providing referrals in the field of workers compensation; business management of entertainment events
Goods and ServicesEvent services, namely, payment of fees for others for rental of stadiums for live, recorded and broadcast events and productions
Goods and ServicesEntertainment services, namely, multimedia production services; outsource service provider in the field of live, recorded and broadcast entertainment events and productions; rental of audiovisual equipment; rental of portable stages; audio production services, namely, creating and producing ambient soundscapes and sound stories for live broadcasts; video production services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, June 4, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, June 4, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateWednesday, June 4, 2025
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateWednesday, June 4, 2025
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, June 4, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, June 4, 2025
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, June 4, 2025
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameEvent Software Partners, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLombard, IL 60148

Party NameEvent Software Partners, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLombard, IL 60148

Trademark Events


Event DateEvent Description
Wednesday, June 4, 2025NEW APPLICATION ENTERED
Wednesday, June 4, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, June 4, 2025APPLICATION FILING RECEIPT MAILED
Friday, October 24, 2025ASSIGNED TO EXAMINER
Friday, October 24, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 19, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 25, 2025PUBLISHED FOR OPPOSITION
Tuesday, November 25, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED