WHERE LOYALTY LIVES Trademark

Trademark Overview


On Wednesday, November 26, 2025, a trademark application was filed for WHERE LOYALTY LIVES with the United States Patent and Trademark Office. The USPTO has given the WHERE LOYALTY LIVES trademark a serial number of 99517480. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, July 2, 2026. This trademark is owned by South Dakota State University Foundation. The WHERE LOYALTY LIVES trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:

Alumni association services, namely, promoting the interests of the membership of a university alumni association

Providing a website featuring information regarding university alumni activities

Charitable foundation services, namely, providing fundraising activities, funding, scholarships and/or financial assistance for students and university priorities; Charitable fundraising
where loyalty lives

General Information


Serial Number99517480
Word MarkWHERE LOYALTY LIVES
Filing DateWednesday, November 26, 2025
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateThursday, July 2, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 21, 2026

Trademark Statements


Goods and ServicesAlumni association services, namely, promoting the interests of the membership of a university alumni association
Goods and ServicesProviding a website featuring information regarding university alumni activities
Goods and ServicesCharitable foundation services, namely, providing fundraising activities, funding, scholarships and/or financial assistance for students and university priorities; Charitable fundraising

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, November 26, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, November 26, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, June 24, 2026
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSouth Dakota State University Foundation
Party Type10 - Original Applicant
Legal Entity Type54 - NOT AVAILABLE
AddressBrookings, SD 57006
US

Trademark Events


Event DateEvent Description
Wednesday, November 26, 2025NEW APPLICATION ENTERED
Wednesday, November 26, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, November 26, 2025APPLICATION FILING RECEIPT MAILED
Tuesday, March 31, 2026ASSIGNED TO EXAMINER
Wednesday, April 1, 2026NON-FINAL ACTION WRITTEN
Wednesday, April 1, 2026NON-FINAL ACTION E-MAILED
Wednesday, April 1, 2026NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, June 24, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, June 24, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 24, 2026TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, June 24, 2026APPROVED FOR PUB - PRINCIPAL REGISTER