WHERE LEARNING IS ALWAYS IN PLAY Trademark

Trademark Overview


On Tuesday, December 29, 2020, a trademark application was filed for WHERE LEARNING IS ALWAYS IN PLAY with the United States Patent and Trademark Office. The USPTO has given the WHERE LEARNING IS ALWAYS IN PLAY trademark a serial number of 90425870. The federal status of this trademark filing is FIFTH EXTENSION - GRANTED as of Friday, September 20, 2024. This trademark is owned by Lakeshore Equipment Co.. The WHERE LEARNING IS ALWAYS IN PLAY trademark is filed in the Paper & Printed Material Products, Advertising and Business and Retail Services categories with the following description:

merchandise catalogs, namely, printed catalogs in the field of toys, games, arts and crafts, furniture, and educational products; printed catalogs in the field of toys, games, arts and crafts and furniture, catalogs in the field of educational materials in the field of early childhood programs, elementary school programs and in-home education, and infant and toddler education

retail store, online retail store, and catalog ordering services featuring toys, games, arts and crafts, furniture, and educational materials
where learning is always in play

General Information


Serial Number90425870
Word MarkWHERE LEARNING IS ALWAYS IN PLAY
Filing DateTuesday, December 29, 2020
Status734 - FIFTH EXTENSION - GRANTED
Status DateFriday, September 20, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 25, 2022

Trademark Statements


Goods and Servicesmerchandise catalogs, namely, printed catalogs in the field of toys, games, arts and crafts, furniture, and educational products; printed catalogs in the field of toys, games, arts and crafts and furniture, catalogs in the field of educational materials in the field of early childhood programs, elementary school programs and in-home education, and infant and toddler education
Goods and Servicesretail store, online retail store, and catalog ordering services featuring toys, games, arts and crafts, furniture, and educational materials

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, March 22, 2021
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, March 22, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameLAKESHORE LEARNING MATERIALS, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressCARSON, CA 90895

Party NameLAKESHORE LEARNING MATERIALS, LLC
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressCARSON, CA 90895

Party NameLakeshore Equipment Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCarson, CA 90895

Trademark Events


Event DateEvent Description
Friday, January 1, 2021NEW APPLICATION ENTERED
Monday, March 22, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sunday, June 27, 2021ASSIGNED TO EXAMINER
Sunday, June 27, 2021NON-FINAL ACTION E-MAILED
Sunday, June 27, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, June 27, 2021NON-FINAL ACTION WRITTEN
Wednesday, October 6, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, December 7, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, December 7, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 7, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, December 17, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 5, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 25, 2022PUBLISHED FOR OPPOSITION
Tuesday, January 25, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 22, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, July 29, 2022SOU TEAS EXTENSION RECEIVED
Friday, July 29, 2022SOU EXTENSION 1 FILED
Friday, July 29, 2022SOU EXTENSION 1 GRANTED
Tuesday, August 2, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, March 3, 2023SOU TEAS EXTENSION RECEIVED
Friday, March 3, 2023SOU EXTENSION 2 FILED
Friday, March 3, 2023SOU EXTENSION 2 GRANTED
Tuesday, March 7, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, September 5, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, September 5, 2023SOU EXTENSION 3 FILED
Tuesday, September 5, 2023SOU EXTENSION 3 GRANTED
Thursday, September 7, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, March 1, 2024SOU EXTENSION 4 FILED
Friday, March 1, 2024SOU EXTENSION 4 GRANTED
Friday, March 1, 2024SOU TEAS EXTENSION RECEIVED
Saturday, March 2, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, September 20, 2024SOU TEAS EXTENSION RECEIVED
Friday, September 20, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, September 20, 2024SOU EXTENSION 5 GRANTED
Friday, September 20, 2024SOU EXTENSION 5 FILED