| Serial Number | 79376094 |
| Word Mark | WHERE IT BEGINS DE BEERS |
| Filing Date | Monday, July 10, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 24, 2024 |
| Registration Number | 7510374 |
| Registration Date | Tuesday, September 24, 2024 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, July 9, 2024 |
| Description of Mark | The mark consists of the wording "WHERE IT BEGINS" in stylized font above the wording "DE BEERS" in stylized font. |
| Goods and Services | Precious metals and their alloys; badges of precious metal; ingots of precious metal; boxes of precious metal; ornaments of precious metal in the nature of jewellery; jewellery and imitation jewellery; precious and semi-precious stones; horological and chronometric instruments in particular watches, pocket watches and clocks |
| Goods and Services | Retail and wholesale store services connected with the sale of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal being jewellery, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments in the nature of watches, pocket watches and clocks; advertising and marketing services all in the field of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal being jewellery, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments in the nature of watches, pocket watches and clocks; sales promotion for others; business management assistance |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 11, 2023 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 11, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | De Beers UK Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Party Name | De Beers UK Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Party Name | De Beers UK Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Event Date | Event Description |
| Thursday, August 10, 2023 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Tuesday, August 15, 2023 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, November 29, 2023 | ASSIGNED TO EXAMINER |
| Friday, August 11, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 6, 2023 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Tuesday, March 5, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, March 5, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, March 5, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 5, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 5, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, December 14, 2023 | REFUSAL PROCESSED BY MPU |
| Thursday, December 14, 2023 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Wednesday, January 3, 2024 | REFUSAL PROCESSED BY IB |
| Tuesday, March 5, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, June 5, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, June 5, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 5, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 6, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 9, 2024 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 19, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 9, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 24, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 24, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Friday, January 24, 2025 | NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB |
| Friday, January 24, 2025 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Sunday, March 30, 2025 | FINAL DISPOSITION PROCESSED |
| Saturday, April 19, 2025 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Sunday, March 30, 2025 | FINAL DISPOSITION NOTICE SENT TO IB |
| Friday, January 24, 2025 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Saturday, February 15, 2025 | NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB |