| Serial Number | 86703707 |
| Word Mark | WHERE BEAUTY LOVES YOU BACK |
| Filing Date | Friday, July 24, 2015 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, September 7, 2021 |
| Registration Number | 4929201 |
| Registration Date | Tuesday, March 29, 2016 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 6, 2015 |
| Goods and Services | Administration of a customer loyalty program which allows members to redeem points through the issuance of membership cards |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 30, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, November 9, 2015 |
| First Use In Commerce Date | Monday, November 9, 2015 |
| Party Name | ULTA BEAUTY, INC. |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | BOLINGBROOK, IL 60440 |
| Party Name | ULTA SALON, COSMETICS & FRAGRANCE, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Bolingbrook, IL 60440 |
| Party Name | ULTA SALON, COSMETICS & FRAGRANCE, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | WILMINGTON, DE 19808 |
| Party Name | Ulta Salon, Cosmetics & Fragrance, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Bolingbrook, IL 60440 |
| Party Name | Ulta Salon, Cosmetics & Fragrance, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Bolingbrook, IL 60440 |
| Party Name | Ulta Salon, Cosmetics & Fragrance, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Bolingbrook, IL 60440 |
| Event Date | Event Description |
| Friday, August 28, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 28, 2015 | NEW APPLICATION ENTERED |
| Thursday, July 30, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, August 22, 2015 | ASSIGNED TO EXAMINER |
| Tuesday, December 1, 2015 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, December 22, 2015 | USE AMENDMENT FILED |
| Wednesday, February 3, 2016 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, February 20, 2016 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, September 16, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 6, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 6, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 22, 2015 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, February 2, 2016 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, February 19, 2016 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, March 29, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 1, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 15, 2017 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, September 7, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, September 7, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, March 9, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, May 19, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 11, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, March 29, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, May 19, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, September 7, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, March 29, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, October 3, 2025 | TEAS SECTION 8 & 9 RECEIVED |