WHERE BEAUTY BEATS Trademark

Trademark Overview


On Tuesday, September 11, 2012, a trademark application was filed for WHERE BEAUTY BEATS with the United States Patent and Trademark Office. The USPTO has given the WHERE BEAUTY BEATS trademark a serial number of 79119762. The federal status of this trademark filing is IR CANCELLED - US REGISTRATION CANCELLED as of Monday, September 12, 2022. This trademark is owned by SEPHORA. The WHERE BEAUTY BEATS trademark is filed in the Cosmetics & Cleaning Products, Advertising, Business and Retail Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Perfumery; perfumes, toilet water, eaux de Cologne, perfume bases, essential oils; potpourris fragrances; incense: scented candles: perfumed candles; cosmetic products for skin care; nail care preparations: cosmetic preparations for slimming purposes; lotions for cosmetic use: skin lotions; fluid-texture creams; tissues impregnated with cosmetic lotions; hand lotions: beauty masks; hand creams, skin whitening creams; non-medicated lip care products, namely, lip balms, lip gloss, lipstick, lip volume maximizer and lip stains; hair care creams and, products, namely, hair shampoo, hair oils, hair color, dry shampoo, conditioner; styling creams; hair conditioners: hair detangling preparations; hair lotions, depilatory preparations, depilatory waxes, shaving preparations, shaving soap; shaving foams; after-shave preparations; non-medicated sunburn ointments; suntan enhancers, namely, suntan creams; self-tanning preparations; non-medicated toiletries; dentifrices; cosmetic soaps; soaps for t...

Demonstration of goods; Distribution and dissemination of advertising materials in the nature of samples; organization of exhibitions for commercial or advertising purposes, sales promotion; marketing; marketing for self-service shops, television home shopping services in the field of toiletries, perfumes, cosmetics, make-up products, cosmetic products for face and body care, cosmetic hair care and embellishment products; the bringing together, for the benefit of others, of a variety of goods to enable customers to conveniently view and purchase these goods in the field of toiletries, perfumes, cosmetics, make-up products, cosmetic products for face and body care, cosmetic hair care and embellishment products, retail store services featuring toiletries, perfumes, cosmetics, make-up products, cosmetic products for face and body care, cosmetic hair care and embellishment products

Beauty salons; hairdressing salons; wellness salons, namely, spas; hygienic and beauty care for human beings or animals; advisory and consultancy services in the field of perfumery, cosmetics, make-up and beauty care
where beauty beats

General Information


Serial Number79119762
Word MarkWHERE BEAUTY BEATS
Filing DateTuesday, September 11, 2012
Status404 - IR CANCELLED - US REGISTRATION CANCELLED
Status DateMonday, September 12, 2022
Registration Number4464390
Registration DateTuesday, January 14, 2014
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, October 29, 2013

Trademark Statements


Goods and ServicesPerfumery; perfumes, toilet water, eaux de Cologne, perfume bases, essential oils; potpourris fragrances; incense: scented candles: perfumed candles; cosmetic products for skin care; nail care preparations: cosmetic preparations for slimming purposes; lotions for cosmetic use: skin lotions; fluid-texture creams; tissues impregnated with cosmetic lotions; hand lotions: beauty masks; hand creams, skin whitening creams; non-medicated lip care products, namely, lip balms, lip gloss, lipstick, lip volume maximizer and lip stains; hair care creams and, products, namely, hair shampoo, hair oils, hair color, dry shampoo, conditioner; styling creams; hair conditioners: hair detangling preparations; hair lotions, depilatory preparations, depilatory waxes, shaving preparations, shaving soap; shaving foams; after-shave preparations; non-medicated sunburn ointments; suntan enhancers, namely, suntan creams; self-tanning preparations; non-medicated toiletries; dentifrices; cosmetic soaps; soaps for toilet purposes; shampoos, shower gels, bath gels, bath oils; bath salts, bath foams, bath pearls, talcum powder for toilet use; cleansing milk for toilet purposes; baby oils; baby powders: make-up products, namely, blushers, mascara, eyeliners, eye shadow palettes, foundation, face and body powder, tinted facial moisturizer, eyeshadow, skin cleansers, non-medicated facial serums, face oils, facial masks, skin creams intended for exfoliation, skin care preparations, namely, skin peels, make-up removers; nail polish, nail polish removers, rouge, make-up powders, eye shadows; eye pencils, eyebrow pencils, blusher, pencils, hair bleaches, beard dyes; hair dyes, hair styling creams or gels, hair spray; brilliantine; false nails; false eyelashes: adhesives and decorative transfers for cosmetic use, temporary tattoos for the body and nails
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesDemonstration of goods; Distribution and dissemination of advertising materials in the nature of samples; organization of exhibitions for commercial or advertising purposes, sales promotion; marketing; marketing for self-service shops, television home shopping services in the field of toiletries, perfumes, cosmetics, make-up products, cosmetic products for face and body care, cosmetic hair care and embellishment products; the bringing together, for the benefit of others, of a variety of goods to enable customers to conveniently view and purchase these goods in the field of toiletries, perfumes, cosmetics, make-up products, cosmetic products for face and body care, cosmetic hair care and embellishment products, retail store services featuring toiletries, perfumes, cosmetics, make-up products, cosmetic products for face and body care, cosmetic hair care and embellishment products
Goods and ServicesBeauty salons; hairdressing salons; wellness salons, namely, spas; hygienic and beauty care for human beings or animals; advisory and consultancy services in the field of perfumery, cosmetics, make-up and beauty care

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, February 26, 2021
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, February 26, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, February 26, 2021
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSEPHORA
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressFR

Party NameSEPHORA
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressFR

Party NameSEPHORA
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressFR

Trademark Events


Event DateEvent Description
Tuesday, April 4, 2023NOTIFICATION OF EFFECT OF CANCELLATION OF INTL REG E-MAILED
Tuesday, April 4, 2023DEATH OF INTERNATIONAL REGISTRATION
Sunday, February 6, 2022TOTAL INVALIDATION PROCESSED BY THE IB
Thursday, January 13, 2022TOTAL INVALIDATION OF REG EXT PROTECTION SENT TO IB
Thursday, January 13, 2022INVALIDATION PROCESSED
Tuesday, October 26, 2021TOTAL INVALIDATION OF REG EXT PROTECTION CREATED
Friday, February 26, 2021CANCELLED SECTION 71
Monday, January 14, 2019COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Friday, October 16, 2015NEW REPRESENTATIVE AT IB RECEIVED
Friday, January 30, 2015NEW REPRESENTATIVE AT IB RECEIVED
Tuesday, July 22, 2014FINAL DECISION TRANSACTION PROCESSED BY IB
Wednesday, May 28, 2014FINAL DISPOSITION NOTICE SENT TO IB
Wednesday, May 28, 2014FINAL DISPOSITION PROCESSED
Monday, April 14, 2014FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Tuesday, January 14, 2014REGISTERED-PRINCIPAL REGISTER
Tuesday, October 29, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 29, 2013PUBLISHED FOR OPPOSITION
Wednesday, October 9, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, September 23, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, September 16, 2013ASSIGNED TO LIE
Saturday, September 7, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, September 7, 2013EXAMINER'S AMENDMENT ENTERED
Saturday, September 7, 2013NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Saturday, September 7, 2013EXAMINERS AMENDMENT E-MAILED
Saturday, September 7, 2013EXAMINERS AMENDMENT -WRITTEN
Monday, September 2, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, September 2, 2013NON-FINAL ACTION E-MAILED
Monday, September 2, 2013NON-FINAL ACTION WRITTEN
Thursday, August 15, 2013PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, August 5, 2013WITHDRAWN FROM PUB - OG REVIEW QUERY
Tuesday, July 23, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, July 22, 2013ASSIGNED TO LIE
Monday, July 1, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 25, 2013EXAMINER'S AMENDMENT ENTERED
Tuesday, June 25, 2013NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, June 25, 2013EXAMINERS AMENDMENT E-MAILED
Tuesday, June 25, 2013EXAMINERS AMENDMENT -WRITTEN
Tuesday, June 11, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, June 10, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, June 10, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 10, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, February 8, 2013REFUSAL PROCESSED BY IB
Thursday, January 17, 2013NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Thursday, January 17, 2013REFUSAL PROCESSED BY MPU
Wednesday, January 16, 2013NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Tuesday, January 15, 2013NON-FINAL ACTION WRITTEN
Monday, January 7, 2013ASSIGNED TO EXAMINER
Tuesday, November 20, 2012APPLICATION FILING RECEIPT MAILED
Wednesday, November 14, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 13, 2012SN ASSIGNED FOR SECT 66A APPL FROM IB