WHEN YOU PEAK, YOU WIN Trademark
Trademark Overview
On Thursday, September 11, 2025, a trademark application was filed for WHEN YOU PEAK, YOU WIN with the United States Patent and Trademark Office. The USPTO has given the WHEN YOU PEAK, YOU WIN trademark a serial number of 99388021. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 3, 2026. This trademark is owned by Old World Industries, LLC. The WHEN YOU PEAK, YOU WIN trademark is filed in the Chemical Products, Cosmetics & Cleaning Products, Environmental Control Instrument Products, and Vehicles & Locomotive Products categories with the following description:
Automotive lighting headlights for vehicles
Windshield wiper blades for vehicles
Windshield washing fluid
Diesel exhaust fluid; Antifreeze; Automatic transmission fluids; Brake fluid; Coolants; Power steering fluid; Windshield de-icer fluids
General Information
| Serial Number | 99388021 |
| Word Mark | WHEN YOU PEAK, YOU WIN |
| Filing Date | Thursday, September 11, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 3, 2026 |
Trademark Statements
| Goods and Services | Automotive lighting headlights for vehicles |
| Goods and Services | Windshield wiper blades for vehicles |
| Goods and Services | Windshield washing fluid |
| Goods and Services | Diesel exhaust fluid; Antifreeze; Automatic transmission fluids; Brake fluid; Coolants; Power steering fluid; Windshield de-icer fluids |
| Pseudo Mark | WHEN YOU PEAK YOU WIN |
Classification Information
| International Class | 001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry. |
| US Class Codes | 001, 005, 006, 010, 026, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 11, 2025 |
| Primary Code | 001 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 11, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes. |
| US Class Codes | 013, 021, 023, 024, 031, 034 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 11, 2025 |
| Primary Code | 011 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 11, 2025 |
| Primary Code | 012 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Old World Industries, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Northbrook, IL 60062
US |
| Party Name | Old World Industries, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Northbrook, IL 60062
US |
Trademark Events
| Event Date | Event Description |
| Thursday, September 11, 2025 | NEW APPLICATION ENTERED |
| Thursday, September 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, February 3, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 4, 2026 | ASSIGNED TO EXAMINER |
| Friday, February 6, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 25, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 3, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 3, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
