WHEN YOU PEAK, YOU WIN Trademark
Trademark Overview
On Thursday, September 11, 2025, a trademark application was filed for WHEN YOU PEAK, YOU WIN with the United States Patent and Trademark Office. The USPTO has given the WHEN YOU PEAK, YOU WIN trademark a serial number of 99388021. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, April 28, 2026. This trademark is owned by Old World Industries, LLC. The WHEN YOU PEAK, YOU WIN trademark is filed in the Chemical Products, Cosmetics & Cleaning Products, Environmental Control Instrument Products, and Vehicles & Locomotive Products categories with the following description:
Automotive lighting headlights for vehicles
Windshield wiper blades for vehicles
Windshield washing fluid
Diesel exhaust fluid; Antifreeze; Automatic transmission fluids; Brake fluid; Coolants; Power steering fluid; Windshield de-icer fluids
General Information
| Serial Number | 99388021 |
| Word Mark | WHEN YOU PEAK, YOU WIN |
| Filing Date | Thursday, September 11, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, April 28, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 3, 2026 |
Trademark Statements
| Goods and Services | Automotive lighting headlights for vehicles |
| Goods and Services | Windshield wiper blades for vehicles |
| Goods and Services | Windshield washing fluid |
| Goods and Services | Diesel exhaust fluid; Antifreeze; Automatic transmission fluids; Brake fluid; Coolants; Power steering fluid; Windshield de-icer fluids |
| Pseudo Mark | WHEN YOU PEAK YOU WIN |
Classification Information
| International Class | 001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry. |
| US Class Codes | 001, 005, 006, 010, 026, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 11, 2025 |
| Primary Code | 001 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 11, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes. |
| US Class Codes | 013, 021, 023, 024, 031, 034 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 11, 2025 |
| Primary Code | 011 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 11, 2025 |
| Primary Code | 012 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Old World Industries, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Northbrook, IL 60062
US |
| Party Name | Old World Industries, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Northbrook, IL 60062
US |
Trademark Events
| Event Date | Event Description |
| Thursday, September 11, 2025 | NEW APPLICATION ENTERED |
| Thursday, September 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, February 3, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 4, 2026 | ASSIGNED TO EXAMINER |
| Friday, February 6, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 25, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 3, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 3, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 28, 2026 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
