WHEN YOU ARE NOT FIRST... YOU ALWAYS WIN. Trademark

Trademark Overview


On Thursday, August 23, 2012, a trademark application was filed for WHEN YOU ARE NOT FIRST... YOU ALWAYS WIN. with the United States Patent and Trademark Office. The USPTO has given the WHEN YOU ARE NOT FIRST... YOU ALWAYS WIN. trademark a serial number of 85711149. The federal status of this trademark filing is REGISTERED AND RENEWED as of Sunday, March 31, 2024. This trademark is owned by Apiveo, LLC. The WHEN YOU ARE NOT FIRST... YOU ALWAYS WIN. trademark is filed in the Education & Entertainment Services category with the following description:

Educational services, namely, conducting lessons, games, training, workshops and seminars in the field of building teamwork, motivational coaching and using sports to teach life lessons to athletes and distribution of training material in connection therewith
when you are not first... you always win.

General Information


Serial Number85711149
Word MarkWHEN YOU ARE NOT FIRST... YOU ALWAYS WIN.
Filing DateThursday, August 23, 2012
Status800 - REGISTERED AND RENEWED
Status DateSunday, March 31, 2024
Registration Number4456141
Registration DateTuesday, December 24, 2013
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 29, 2013

Trademark Statements


Goods and ServicesEducational services, namely, conducting lessons, games, training, workshops and seminars in the field of building teamwork, motivational coaching and using sports to teach life lessons to athletes and distribution of training material in connection therewith

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, August 31, 2012
Primary Code041
First Use Anywhere DateWednesday, August 1, 2012
First Use In Commerce DateMonday, October 1, 2012

Trademark Owner History


Party NameApiveo, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressPeachtree City, GA 30269

Party NameApiveo, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPeachtree City, GA 30269

Party NameApiveo, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPeachtree City, GA 30269

Trademark Events


Event DateEvent Description
Monday, August 27, 2012NEW APPLICATION ENTERED
Friday, August 31, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, December 17, 2012ASSIGNED TO EXAMINER
Tuesday, December 18, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 9, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 29, 2013PUBLISHED FOR OPPOSITION
Tuesday, January 29, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 26, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, July 1, 2013ASSIGNED TO EXAMINER
Monday, September 23, 2013TEAS STATEMENT OF USE RECEIVED
Friday, October 25, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, September 23, 2013USE AMENDMENT FILED
Monday, October 28, 2013STATEMENT OF USE PROCESSING COMPLETE
Wednesday, October 30, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 19, 2013ASSIGNED TO LIE
Wednesday, November 20, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, November 21, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 24, 2013REGISTERED-PRINCIPAL REGISTER
Monday, December 24, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, July 30, 2019TEAS SECTION 8 & 15 RECEIVED
Tuesday, September 10, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, September 10, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, September 10, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, September 23, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, September 23, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, September 23, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, September 23, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 23, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Saturday, December 24, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, November 7, 2023TEAS SECTION 8 & 9 RECEIVED
Sunday, March 31, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, March 31, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sunday, March 31, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, April 1, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, November 14, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, November 14, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, November 14, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, November 14, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, November 14, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED