WHEN LIFE GIVES YOU LEMONS, SQUEEZE THE DAY Trademark
Trademark Overview
On Thursday, October 9, 2025, a trademark application was filed for WHEN LIFE GIVES YOU LEMONS, SQUEEZE THE DAY with the United States Patent and Trademark Office. The USPTO has given the WHEN LIFE GIVES YOU LEMONS, SQUEEZE THE DAY trademark a serial number of 99434534. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, October 9, 2025. This trademark is owned by Benchmark Beverage Company, LLC. The WHEN LIFE GIVES YOU LEMONS, SQUEEZE THE DAY trademark is filed in the Light Beverage Products and Wines & Spirits categories with the following description:
Wine; Distilled spirits
Beer
General Information
| Serial Number | 99434534 |
| Word Mark | WHEN LIFE GIVES YOU LEMONS, SQUEEZE THE DAY |
| Filing Date | Thursday, October 9, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, October 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Wine; Distilled spirits |
| Goods and Services | Beer |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 9, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 9, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Benchmark Beverage Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Livonia, MI 48150 |
Trademark Events
| Event Date | Event Description |
| Thursday, October 9, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 9, 2025 | APPLICATION FILING RECEIPT MAILED |
