WHEN LIFE GIVES YOU LEMONS, SQUEEZE THE DAY Trademark
Trademark Overview
On Thursday, October 9, 2025, a trademark application was filed for WHEN LIFE GIVES YOU LEMONS, SQUEEZE THE DAY with the United States Patent and Trademark Office. The USPTO has given the WHEN LIFE GIVES YOU LEMONS, SQUEEZE THE DAY trademark a serial number of 99434534. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, July 7, 2026. This trademark is owned by Benchmark Beverage Company, LLC. The WHEN LIFE GIVES YOU LEMONS, SQUEEZE THE DAY trademark is filed in the Light Beverage Products category with the following description:
Lemon flavored beer sold commercially
General Information
| Serial Number | 99434534 |
| Word Mark | WHEN LIFE GIVES YOU LEMONS, SQUEEZE THE DAY |
| Filing Date | Thursday, October 9, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, July 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 7, 2026 |
Trademark Statements
| Pseudo Mark | WHEN LIFE GIVES YOU LEMONS SQUEEZE THE DAY |
| Goods and Services | Lemon flavored beer sold commercially |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 9, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Benchmark Beverage Company, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Livonia, MI 48150
US |
| Party Name | Benchmark Beverage Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Livonia, MI 48150
US |
Trademark Events
| Event Date | Event Description |
| Thursday, October 9, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 25, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 26, 2026 | ASSIGNED TO EXAMINER |
| Monday, March 9, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, March 9, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, March 9, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, June 9, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, June 9, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 9, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 11, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 1, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 7, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 7, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
