WHEN IT REALLY MATTERS Trademark

Trademark Overview


On Friday, November 30, 2007, a trademark application was filed for WHEN IT REALLY MATTERS with the United States Patent and Trademark Office. The USPTO has given the WHEN IT REALLY MATTERS trademark a serial number of 77340810. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, July 10, 2019. This trademark is owned by Alixpartners, LLP. The WHEN IT REALLY MATTERS trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Computer & Software Services & Scientific Services categories with the following description:

Business management; business auditing; business acquisition and merger consultation; business consultation; business organizational consultation, relating to bankruptcy and reorganization proceedings; business supervision; business turnaround consulting services

Financial analysis and consultation; financial research; financial forecasting; business valuation services

Information technology management services in the field of technology for businesses
when it really matters

General Information


Serial Number77340810
Word MarkWHEN IT REALLY MATTERS
Filing DateFriday, November 30, 2007
Status800 - REGISTERED AND RENEWED
Status DateWednesday, July 10, 2019
Registration Number3719177
Registration DateTuesday, December 1, 2009
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 23, 2008

Trademark Statements


Goods and ServicesBusiness management; business auditing; business acquisition and merger consultation; business consultation; business organizational consultation, relating to bankruptcy and reorganization proceedings; business supervision; business turnaround consulting services
Goods and ServicesFinancial analysis and consultation; financial research; financial forecasting; business valuation services
Goods and ServicesInformation technology management services in the field of technology for businesses

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, December 4, 2007
Primary Code035
First Use Anywhere DateFriday, October 31, 2008
First Use In Commerce DateFriday, October 31, 2008

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, December 4, 2007
Primary Code036
First Use Anywhere DateFriday, October 31, 2008
First Use In Commerce DateFriday, October 31, 2008

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, September 11, 2008
Primary Code042
First Use Anywhere DateFriday, October 31, 2008
First Use In Commerce DateFriday, October 31, 2008

Trademark Owner History


Party NameAlixpartners, LLP
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressSOUTHFIELD, MI 48075

Party NameAlixpartners, LLP
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressSouthfield, MI 48075

Party NameAlixpartners, LLP
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressSouthfield, MI 48075

Trademark Events


Event DateEvent Description
Wednesday, July 10, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, July 10, 2019REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, July 10, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, July 10, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, May 31, 2019TEAS SECTION 8 & 9 RECEIVED
Tuesday, January 15, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, January 15, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, December 1, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, August 5, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, March 19, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, March 19, 2015REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, March 19, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, March 5, 2015TEAS SECTION 8 & 15 RECEIVED
Wednesday, July 11, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, April 7, 2010ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, December 1, 2009REGISTERED-PRINCIPAL REGISTER
Wednesday, October 28, 2009LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, October 27, 2009ASSIGNED TO LIE
Thursday, October 15, 2009ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, September 25, 2009STATEMENT OF USE PROCESSING COMPLETE
Monday, September 14, 2009USE AMENDMENT FILED
Friday, September 25, 2009CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, September 14, 2009TEAS STATEMENT OF USE RECEIVED
Tuesday, March 17, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 23, 2008PUBLISHED FOR OPPOSITION
Wednesday, December 3, 2008NOTICE OF PUBLICATION
Wednesday, November 19, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, November 18, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 18, 2008EXAMINER'S AMENDMENT ENTERED
Tuesday, November 18, 2008EXAMINER'S AMENDMENT ENTERED
Tuesday, November 18, 2008NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, November 18, 2008EXAMINERS AMENDMENT E-MAILED
Tuesday, November 18, 2008EXAMINERS AMENDMENT -WRITTEN
Tuesday, November 18, 2008PREVIOUS ALLOWANCE COUNT WITHDRAWN
Friday, November 7, 2008WITHDRAWN FROM PUB - OG REVIEW QUERY
Monday, October 27, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, October 27, 2008ASSIGNED TO LIE
Friday, October 17, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 15, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 15, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 15, 2008TEAS REQUEST FOR RECONSIDERATION RECEIVED
Thursday, October 2, 2008NOTIFICATION OF FINAL REFUSAL EMAILED
Thursday, October 2, 2008FINAL REFUSAL E-MAILED
Thursday, October 2, 2008FINAL REFUSAL WRITTEN
Thursday, September 11, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, September 11, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, September 11, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, March 14, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, March 14, 2008NON-FINAL ACTION E-MAILED
Friday, March 14, 2008NON-FINAL ACTION WRITTEN
Wednesday, March 12, 2008ASSIGNED TO EXAMINER
Tuesday, December 4, 2007NEW APPLICATION ENTERED IN TRAM