Trademark Overview
On Thursday, June 11, 2026, a trademark application was filed for WHEN IT MATTERS MOST with the United States Patent and Trademark Office. The USPTO has given the WHEN IT MATTERS MOST trademark a serial number of 99879058. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, June 11, 2026. This trademark is owned by VP Racing Fuels, Inc.. The WHEN IT MATTERS MOST trademark is filed in the Advertising, Business and Retail Services category with the following description:
On-line retail store services featuring street and racing fuels, automotive oils and lubricants, engine additives and coolants, small engine fuels and oils, hobby fuels, cleaners and detailers, traction products, containers, and apparel; Online retail store services featuring a wide variety of consumer goods; Retail store services featuring convenience store items and gasoline; Retail store services featuring fuels, oils, lubricants, and convenience items
