WHEN IT COUNTS ZELLE Trademark
Trademark Overview
On Friday, May 16, 2025, a trademark application was filed for WHEN IT COUNTS ZELLE with the United States Patent and Trademark Office. The USPTO has given the WHEN IT COUNTS ZELLE trademark a serial number of 99189020. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Tuesday, September 30, 2025. This trademark is owned by Early Warning Services, LLC. The WHEN IT COUNTS ZELLE trademark is filed in the Insurance & Financial Services and Computer & Software Services & Scientific Services categories with the following description:
Financial transaction services, namely, providing secure payment and money transfer options and permitting account holders to make payment requests; payment processing services, namely, credit card, debit card, and banking account transaction processing services; merchant services, namely, payment transaction processing services; financial transaction services, namely, providing secure commercial transaction options, secure commercial payment options, secure personal payment options, and secure electronic funds transfer options and permitting account holders to make payment requests
Providing temporary use of non-downloadable software for making payment requests and for providing payment notifications and messages
General Information
| Serial Number | 99189020 |
| Word Mark | WHEN IT COUNTS ZELLE |
| Filing Date | Friday, May 16, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, September 30, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of the words "WHEN IT" written above the word "COUNTS" and to the right is written "Zelle" where the letter "Z" is stylized to have a vertical line extending upward from the top horizontal line and another vertical line extending downward from the bottom horizontal line. |
| Goods and Services | Financial transaction services, namely, providing secure payment and money transfer options and permitting account holders to make payment requests; payment processing services, namely, credit card, debit card, and banking account transaction processing services; merchant services, namely, payment transaction processing services; financial transaction services, namely, providing secure commercial transaction options, secure commercial payment options, secure personal payment options, and secure electronic funds transfer options and permitting account holders to make payment requests |
| Goods and Services | Providing temporary use of non-downloadable software for making payment requests and for providing payment notifications and messages |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 16, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 16, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Early Warning Services, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Scottsdale, AZ 85250 |
Trademark Events
| Event Date | Event Description |
| Friday, May 16, 2025 | NEW APPLICATION ENTERED |
| Friday, May 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, September 29, 2025 | ASSIGNED TO EXAMINER |
| Monday, September 29, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, September 30, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, September 30, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, September 24, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, September 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 30, 2025 | NON-FINAL ACTION E-MAILED |
