WHEN IT COUNTS Trademark

Trademark Overview


On Friday, May 16, 2025, a trademark application was filed for WHEN IT COUNTS with the United States Patent and Trademark Office. The USPTO has given the WHEN IT COUNTS trademark a serial number of 99189024. The federal status of this trademark filing is SUSPENSION LETTER - MAILED as of Friday, January 30, 2026. This trademark is owned by Early Warning Services, LLC. The WHEN IT COUNTS trademark is filed in the Insurance & Financial Services and Computer & Software Services & Scientific Services categories with the following description:

Financial transaction services, namely, providing secure payment and money transfer options; payment processing services, namely, credit card and debit card transaction processing services, as well as banking account transaction processing being electronic transfer of money; merchant services, namely, payment transaction processing services; financial transaction services, namely, providing secure commercial transaction options, secure commercial payment options, secure personal payment options, and secure electronic funds transfer options

Providing temporary use of online, non-downloadable software for making payment requests and for providing payment notifications and messages
when it counts

General Information


Serial Number99189024
Word MarkWHEN IT COUNTS
Filing DateFriday, May 16, 2025
Status653 - SUSPENSION LETTER - MAILED
Status DateFriday, January 30, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesFinancial transaction services, namely, providing secure payment and money transfer options; payment processing services, namely, credit card and debit card transaction processing services, as well as banking account transaction processing being electronic transfer of money; merchant services, namely, payment transaction processing services; financial transaction services, namely, providing secure commercial transaction options, secure commercial payment options, secure personal payment options, and secure electronic funds transfer options
Goods and ServicesProviding temporary use of online, non-downloadable software for making payment requests and for providing payment notifications and messages

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, May 16, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, May 16, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameEarly Warning Services, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressScottsdale, AZ 85250

Trademark Events


Event DateEvent Description
Friday, May 16, 2025NEW APPLICATION ENTERED
Friday, May 16, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, May 16, 2025APPLICATION FILING RECEIPT MAILED
Tuesday, July 22, 2025ASSIGNED TO EXAMINER
Tuesday, July 22, 2025NON-FINAL ACTION WRITTEN
Tuesday, July 22, 2025NON-FINAL ACTION E-MAILED
Tuesday, July 22, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, October 21, 2025APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Tuesday, October 21, 2025APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Thursday, January 22, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, January 22, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, January 22, 2026TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, January 30, 2026SUSPENSION LETTER WRITTEN
Friday, January 30, 2026LETTER OF SUSPENSION E-MAILED
Friday, January 30, 2026NOTIFICATION OF LETTER OF SUSPENSION E-MAILED