Trademark Overview

---

On Wednesday, September 16, 1998, a trademark application was filed for WHEN IT COUNTS with the United States Patent and Trademark Office. The USPTO has given the WHEN IT COUNTS trademark a serial number of 75554130. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 5, 2021. This trademark is owned by Atlantic Mutual Insurance Company. The WHEN IT COUNTS trademark is filed in the Insurance & Financial Services category with the following description:

Property and casualty insurance underwriting services

General Information

---

Serial Number	75554130
Word Mark	WHEN IT COUNTS
Filing Date	Wednesday, September 16, 1998
Status	710 - CANCELLED - SECTION 8
Status Date	Friday, November 5, 2021
Registration Number	2371674
Registration Date	Tuesday, July 25, 2000
Mark Drawing	1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition Date	Tuesday, July 6, 1999

Trademark Statements

---

Goods and Services

Property and casualty insurance underwriting services

Classification Information

---

International Class	036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes	100, 101, 102
Class Status Code	2 - Sec. 8 - Entire Registration
Class Status Date	Friday, November 5, 2021
Primary Code	036
First Use Anywhere Date	Monday, March 1, 1999
First Use In Commerce Date	Monday, March 1, 1999

Trademark Owner History

---

Party Name	Atlantic Mutual Insurance Company
Party Type	30 - Original Registrant
Legal Entity Type	03 - Corporation
Address	MADISON, NJ 07940

---

Party Name	Atlantic Mutual Insurance Company
Party Type	20 - Owner at Publication
Legal Entity Type	03 - Corporation
Address	New York, NY 100053701

---

Party Name	Atlantic Mutual Insurance Company
Party Type	10 - Original Applicant
Legal Entity Type	03 - Corporation
Address	New York, NY 100053701

Trademark Events

---

Event Date	Event Description
Friday, November 5, 2021	CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Monday, January 25, 2010	REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, January 25, 2010	REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, January 21, 2010	CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, January 4, 2010	CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, December 18, 2009	TEAS SECTION 8 & 9 RECEIVED
Friday, March 17, 2006	CASE FILE IN TICRS
Wednesday, December 21, 2005	REGISTERED - SEC. 8 (6-YR) ACCEPTED
Tuesday, December 20, 2005	ASSIGNED TO PARALEGAL
Tuesday, November 22, 2005	REGISTERED - SEC. 8 (6-YR) FILED
Tuesday, November 22, 2005	PAPER RECEIVED
Tuesday, July 25, 2000	REGISTERED-PRINCIPAL REGISTER
Monday, May 22, 2000	ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, May 16, 2000	ASSIGNED TO EXAMINER
Saturday, May 6, 2000	STATEMENT OF USE PROCESSING COMPLETE
Wednesday, March 8, 2000	USE AMENDMENT FILED
Tuesday, September 28, 1999	NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 6, 1999	PUBLISHED FOR OPPOSITION
Friday, June 4, 1999	NOTICE OF PUBLICATION
Thursday, April 1, 1999	APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, March 29, 1999	ASSIGNED TO EXAMINER

Related Keywords

---

counts when services underwriting insurance casualty property