WHEN BRIGHTNESS COUNTS Trademark

Trademark Overview

On Monday, March 11, 2013, a trademark application was filed for WHEN BRIGHTNESS COUNTS with the United States Patent and Trademark Office. The USPTO has given the WHEN BRIGHTNESS COUNTS trademark a serial number of 85872462. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, February 20, 2024. This trademark is owned by TRUGLO, Inc.. The WHEN BRIGHTNESS COUNTS trademark is filed in the Advertising, Business and Retail Services category with the following description:

On-line retail store services featuring Optical equipment, namely, binoculars, fiber optics, laser pointing device for use with firearms, telescopic gun sights, telescopic crossbow sights, and telescopic bow sights, component parts for shotguns, firearm attachments, namely, mounts for attaching gun sights to a firearm, gun sights for firearms, non-telescopic gun sights for firearms, archery equipment, namely, non-telescopic bow sights, open bow sights, releases, stabilizers, vibration dampeners, non-telescopic crossbow sights, red dot non-telescopic sights for bows and crossbows, and archery quivers
when brightness counts

General Information

Serial Number85872462
Word MarkWHEN BRIGHTNESS COUNTS
Filing DateMonday, March 11, 2013
Status800 - REGISTERED AND RENEWED
Status DateTuesday, February 20, 2024
Registration Number4428448
Registration DateTuesday, November 5, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 20, 2013

Trademark Statements

Goods and ServicesOn-line retail store services featuring Optical equipment, namely, binoculars, fiber optics, laser pointing device for use with firearms, telescopic gun sights, telescopic crossbow sights, and telescopic bow sights, component parts for shotguns, firearm attachments, namely, mounts for attaching gun sights to a firearm, gun sights for firearms, non-telescopic gun sights for firearms, archery equipment, namely, non-telescopic bow sights, open bow sights, releases, stabilizers, vibration dampeners, non-telescopic crossbow sights, red dot non-telescopic sights for bows and crossbows, and archery quivers

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, March 14, 2013
Primary Code035
First Use Anywhere DateWednesday, June 1, 1994
First Use In Commerce DateWednesday, June 1, 1994

Trademark Owner History

Party NameGOOD SPORTSMAN MARKETING, L.L.C.
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressIRVING, TX 75061
Party NameTRU-GLO, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressRICHARDSON, TX 75081
Party NameTRUGLO, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressRichardson, TX 75081
Party NameTRUGLO, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressRichardson, TX 75081
Party NameTRUGLO, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressRichardson, TX 75081

Trademark Events

Event DateEvent Description
Tuesday, February 20, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, February 20, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, February 20, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, February 20, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, August 24, 2023TEAS SECTION 8 & 9 RECEIVED
Saturday, November 5, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, July 8, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, July 8, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 8, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, July 8, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 8, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, May 19, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, May 5, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, November 29, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, November 29, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, November 26, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, November 5, 2018TEAS SECTION 8 & 15 RECEIVED
Monday, November 5, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, August 15, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, November 5, 2013REGISTERED-PRINCIPAL REGISTER
Monday, October 14, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 20, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 20, 2013PUBLISHED FOR OPPOSITION
Wednesday, July 31, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, July 15, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, July 15, 2013ASSIGNED TO LIE
Wednesday, June 26, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 26, 2013EXAMINER'S AMENDMENT ENTERED
Wednesday, June 26, 2013NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, June 26, 2013EXAMINERS AMENDMENT E-MAILED
Wednesday, June 26, 2013EXAMINERS AMENDMENT -WRITTEN
Thursday, June 20, 2013ASSIGNED TO EXAMINER
Thursday, March 14, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, March 14, 2013NEW APPLICATION ENTERED

Related Keywords

counts brightness when sights telescopic namely firearms firearm archery crossbow equipment store open