WHAT'S YOUR BETTER? Trademark

Trademark Overview

On Thursday, August 9, 2018, a trademark application was filed for WHAT'S YOUR BETTER? with the United States Patent and Trademark Office. The USPTO has given the WHAT'S YOUR BETTER? trademark a serial number of 88071926. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 31, 2025. This trademark is owned by American Advisors Group. The WHAT'S YOUR BETTER? trademark is filed in the Insurance & Financial Services category with the following description:

Financial services, namely, reverse mortgage loan origination and servicing, and mortgage loan origination and servicing
what's your better?

General Information

Serial Number88071926
Word MarkWHAT'S YOUR BETTER?
Filing DateThursday, August 9, 2018
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 31, 2025
Registration Number5726265
Registration DateTuesday, April 16, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 29, 2019

Trademark Statements

Pseudo MarkWHAT IS YOUR BETTER?
Goods and ServicesFinancial services, namely, reverse mortgage loan origination and servicing, and mortgage loan origination and servicing

Classification Information

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 31, 2025
Primary Code036
First Use Anywhere DateMonday, July 9, 2018
First Use In Commerce DateMonday, July 9, 2018

Trademark Owner History

Party NameFINANCE OF AMERICA REVERSE LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressTULSA, OK 74133
Party NameAmerican Advisors Group
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressIrvine, CA 92612
Party NameAmerican Advisors Group
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressOrange, CA 92868
Party NameAmerican Advisors Group
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressOrange, CA 92868

Trademark Events

Event DateEvent Description
Monday, August 13, 2018NEW APPLICATION ENTERED
Thursday, August 16, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, November 28, 2018ASSIGNED TO EXAMINER
Monday, December 3, 2018EXAMINERS AMENDMENT -WRITTEN
Monday, December 3, 2018EXAMINERS AMENDMENT E-MAILED
Monday, December 3, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, December 3, 2018EXAMINER'S AMENDMENT ENTERED
Monday, December 3, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 26, 2018ASSIGNED TO LIE
Wednesday, January 9, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 29, 2019PUBLISHED FOR OPPOSITION
Tuesday, January 29, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 16, 2019REGISTERED-PRINCIPAL REGISTER
Friday, September 10, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, September 10, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, September 10, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, September 10, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, September 10, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, May 10, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 10, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, May 10, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 14, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 16, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, October 31, 2025CANCELLED SEC. 8 (6-YR)

Related Keywords

better your what loan origination servicing mortgage reverse services namely financial