WHAT'S UP Trademark

Trademark Overview


On Friday, January 16, 2004, a trademark application was filed for WHAT'S UP with the United States Patent and Trademark Office. The USPTO has given the WHAT'S UP trademark a serial number of 76570485. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, June 17, 2025. This trademark is owned by Channing Bete Company, Inc.. The WHAT'S UP trademark is filed in the Paper & Printed Material Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Providing health information

Providing career information

Printed matter, namely, educational workbooks, [ leadership guides, ] and instructional materials in the areas of health, safety, social skills, social issues, school success, career issues, and media literacy

Online educational services, namely, providing online educational information in the areas of social skills, social issues, school success, media literacy, automobile safety, and bicycle safety
what's up

General Information


Serial Number76570485
Word MarkWHAT'S UP
Filing DateFriday, January 16, 2004
Status800 - REGISTERED AND RENEWED
Status DateTuesday, June 17, 2025
Registration Number2930323
Registration DateTuesday, March 8, 2005
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, December 14, 2004

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesProviding health information
Goods and ServicesProviding career information
Pseudo MarkWHAT IS UP
Goods and ServicesPrinted matter, namely, educational workbooks, [ leadership guides, ] and instructional materials in the areas of health, safety, social skills, social issues, school success, career issues, and media literacy
Goods and ServicesOnline educational services, namely, providing online educational information in the areas of social skills, social issues, school success, media literacy, automobile safety, and bicycle safety

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, February 3, 2004
Primary Code016
First Use Anywhere DateFriday, February 25, 2000
First Use In Commerce DateFriday, February 25, 2000

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, September 23, 2004
Primary Code035
First Use Anywhere DateFriday, February 25, 2000
First Use In Commerce DateFriday, February 25, 2000

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, February 3, 2004
Primary Code041
First Use Anywhere DateFriday, February 25, 2000
First Use In Commerce DateFriday, February 25, 2000

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, September 23, 2004
Primary Code044
First Use Anywhere DateFriday, February 25, 2000
First Use In Commerce DateFriday, February 25, 2000

Trademark Owner History


Party NameCBC IP HOLDING, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSterling, IL 61081

Party NameChanning Bete Company, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSouth Deerfield, MA 01373

Party NameChanning Bete Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSouth Deerfield, MA 01373

Party NameChanning Bete Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSouth Deerfield, MA 01373

Trademark Events


Event DateEvent Description
Tuesday, February 3, 2004NEW APPLICATION ENTERED
Saturday, August 7, 2004ASSIGNED TO EXAMINER
Monday, August 9, 2004NON-FINAL ACTION MAILED
Thursday, August 26, 2004PAPER RECEIVED
Thursday, August 26, 2004CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 24, 2004AMENDMENT FROM APPLICANT ENTERED
Thursday, August 26, 2004CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, September 25, 2004AMENDMENT FROM APPLICANT ENTERED
Thursday, September 30, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, October 4, 2004ASSIGNED TO LIE
Wednesday, October 6, 2004LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, November 24, 2004NOTICE OF PUBLICATION
Tuesday, December 14, 2004PUBLISHED FOR OPPOSITION
Tuesday, March 8, 2005REGISTERED-PRINCIPAL REGISTER
Monday, February 28, 2011TEAS SECTION 8 & 15 RECEIVED
Wednesday, March 16, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, March 16, 2011REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, September 30, 2014TEAS SECTION 8 & 9 RECEIVED
Thursday, October 9, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 9, 2014REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, October 9, 2014REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, October 9, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, September 10, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, September 10, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 26, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, January 15, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 15, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, August 19, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, August 19, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, August 19, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, August 19, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, August 19, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, February 15, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 16, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, March 8, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, January 10, 2025TEAS SECTION 8 & 9 RECEIVED
Tuesday, June 17, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, June 17, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, June 17, 2025REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, June 17, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, October 14, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 14, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 14, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED