| Serial Number | 98492269 |
| Word Mark | WHAT'S · THE · HOOK? /WUHTS-THUH-HŎŎK?/ |
| Filing Date | Wednesday, April 10, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 18, 2025 |
| Registration Number | 7728696 |
| Registration Date | Tuesday, March 18, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 28, 2025 |
| Goods and Services | Conducting live entertainment in the nature of games featuring musical trivia questions and answers; Entertainment services, namely, production and distribution of a game show |
| Description of Mark | The mark consists of the wording "What's The Hook?" stylized like a phrase in a dictionary. Beneath this wording is additional wording representing phonetic stylization "/WUHTS-THUH-HOOK?/ with a semicircle over the "OO" in "HOOK". Beneath this wording is a stylized design of musical notes and question marks jumbled together. |
| Goods and Services | Game cards; Trivia cards for games; Trivia game played with cards and game components; Playing cards and card games |
| Pseudo Mark | WHAT IS THE HOOK WUHTS THUH HOOK |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 10, 2024 |
| Primary Code | 028 |
| First Use Anywhere Date | Friday, November 3, 2023 |
| First Use In Commerce Date | Thursday, March 7, 2024 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 10, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, November 3, 2023 |
| First Use In Commerce Date | Thursday, March 7, 2024 |
| Party Name | Brooks Solutions LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Long Beach, CA 90804 |
| Party Name | Brooks Solutions LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Long Beach, CA 90804 |
| Party Name | Brooks Solutions LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Long Beach, CA 90804 |
| Event Date | Event Description |
| Wednesday, April 10, 2024 | NEW APPLICATION ENTERED |
| Tuesday, October 1, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, October 1, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 23, 2024 | ASSIGNED TO EXAMINER |
| Friday, January 3, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 3, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, January 3, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, January 6, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 15, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, October 30, 2024 | NON-FINAL ACTION E-MAILED |
| Wednesday, October 30, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, October 30, 2024 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 15, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, January 15, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, January 22, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 28, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 28, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 18, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 18, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |