WHAT'S THE HOOK? Trademark
Trademark Overview
On Wednesday, April 16, 2025, a trademark application was filed for WHAT'S THE HOOK? with the United States Patent and Trademark Office. The USPTO has given the WHAT'S THE HOOK? trademark a serial number of 99140138. The federal status of this trademark filing is REGISTERED as of Tuesday, December 16, 2025. This trademark is owned by Brooks Solutions LLC. The WHAT'S THE HOOK? trademark is filed in the Toys & Sporting Goods Products category with the following description:
Game cards
General Information
| Serial Number | 99140138 |
| Word Mark | WHAT'S THE HOOK? |
| Filing Date | Wednesday, April 16, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 16, 2025 |
| Registration Number | 8066080 |
| Registration Date | Tuesday, December 16, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 28, 2025 |
Trademark Statements
| Pseudo Mark | WHAT IS THE HOOK |
| Goods and Services | Game cards |
Classification Information
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 16, 2025 |
| Primary Code | 028 |
| First Use Anywhere Date | Friday, November 3, 2023 |
| First Use In Commerce Date | Thursday, March 7, 2024 |
Trademark Owner History
| Party Name | Brooks Solutions LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Long Beach, CA 90804 |
| Party Name | Brooks Solutions LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Long Beach, CA 90804 |
| Party Name | Brooks Solutions LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Long Beach, CA 90804 |
Trademark Events
| Event Date | Event Description |
| Wednesday, April 16, 2025 | NEW APPLICATION ENTERED |
| Wednesday, April 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, August 25, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 10, 2025 | ASSIGNED TO EXAMINER |
| Sunday, September 28, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 22, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 28, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 28, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 16, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 16, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
