WHAT'S THE BEST THAT CAN HAPPEN? Trademark

Trademark Overview


On Thursday, October 20, 2016, a trademark application was filed for WHAT'S THE BEST THAT CAN HAPPEN? with the United States Patent and Trademark Office. The USPTO has given the WHAT'S THE BEST THAT CAN HAPPEN? trademark a serial number of 87209832. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 29, 2025. This trademark is owned by Economical Mutual Insurance Company. The WHAT'S THE BEST THAT CAN HAPPEN? trademark is filed in the Insurance & Financial Services category with the following description:

Provision of property and casualty insurance; Insurance brokerage services; Insurance underwriting for property and casualty insurance; Insurance services, namely, writing property and casualty insurance; Insurance consultancy services, namely, providing advice in the field of property and casualty insurance
what's the best that can happen?

General Information


Serial Number87209832
Word MarkWHAT'S THE BEST THAT CAN HAPPEN?
Filing DateThursday, October 20, 2016
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 29, 2025
Registration Number5677494
Registration DateTuesday, February 19, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 10, 2018

Trademark Statements


Pseudo MarkWHAT IS THE BEST THAT CAN HAPPEN
Goods and ServicesProvision of property and casualty insurance; Insurance brokerage services; Insurance underwriting for property and casualty insurance; Insurance services, namely, writing property and casualty insurance; Insurance consultancy services, namely, providing advice in the field of property and casualty insurance

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 29, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDEFINITY INSURANCE COMPANY
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressWATERLOO, ONTARIO N2J4S4
CA

Party NameEconomical Mutual Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWaterloo, Ontario N2J4S4
CA

Party NameEconomical Mutual Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWaterloo, Ontario N2J4S4
CA

Party NameEconomical Mutual Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWaterloo, Ontario N2J4S4
CA

Trademark Events


Event DateEvent Description
Wednesday, June 7, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 24, 2016NEW APPLICATION ENTERED
Wednesday, October 26, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, October 27, 2016NOTICE OF PSEUDO MARK E-MAILED
Monday, January 30, 2017ASSIGNED TO EXAMINER
Friday, February 3, 2017NON-FINAL ACTION WRITTEN
Friday, February 3, 2017NON-FINAL ACTION E-MAILED
Friday, February 3, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, June 7, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, June 8, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, June 13, 2017SUSPENSION LETTER WRITTEN
Tuesday, February 13, 2018TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Friday, February 23, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 22, 2018ASSIGNED TO LIE
Tuesday, June 13, 2017LETTER OF SUSPENSION E-MAILED
Tuesday, June 13, 2017NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Wednesday, December 13, 2017SUSPENSION INQUIRY WRITTEN
Wednesday, December 13, 2017INQUIRY TO SUSPENSION E-MAILED
Wednesday, December 13, 2017NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Friday, February 23, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, January 15, 20191(B) BASIS DELETED; PROCEED TO REGISTRATION
Friday, March 2, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 21, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 10, 2018PUBLISHED FOR OPPOSITION
Tuesday, April 10, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 5, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, November 28, 2018TEAS POST PUBLICATION AMENDMENT RECEIVED
Wednesday, November 28, 2018NOTICE OF ALLOWANCE CANCELLED
Tuesday, January 15, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 19, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, February 2, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, February 19, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, August 29, 2025CANCELLED SEC. 8 (6-YR)