WHAT'S POSSIBLE TODAY Trademark

Trademark Overview


On Wednesday, September 24, 2025, a trademark application was filed for WHAT'S POSSIBLE TODAY with the United States Patent and Trademark Office. The USPTO has given the WHAT'S POSSIBLE TODAY trademark a serial number of 99410858. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, September 24, 2025. This trademark is owned by AMERICAN FIRST FINANCE, LLC. The WHAT'S POSSIBLE TODAY trademark is filed in the Insurance & Financial Services category with the following description:

Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the fields of consumer and durable goods, auto repair, health care goods and services, pet care goods and services, recreational goods, travel, and home repair; Financing services, namely, providing a consumer financing and leasing platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Providi...
what's possible today

General Information


Serial Number99410858
Word MarkWHAT'S POSSIBLE TODAY
Filing DateWednesday, September 24, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateWednesday, September 24, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesFinancing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the fields of consumer and durable goods, auto repair, health care goods and services, pet care goods and services, recreational goods, travel, and home repair; Financing services, namely, providing a consumer financing and leasing platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Providing a website featuring information in the field of financing

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, September 24, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAMERICAN FIRST FINANCE, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressDallas, TX 75019

Trademark Events


Event DateEvent Description
Wednesday, September 24, 2025NEW APPLICATION ENTERED
Wednesday, September 24, 2025APPLICATION FILING RECEIPT MAILED