| Serial Number | 99410858 |
| Word Mark | WHAT'S POSSIBLE TODAY |
| Filing Date | Wednesday, September 24, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, April 22, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 12, 2026 |
| Goods and Services | Financial leasing platform, namely, providing downloadable software for use in submitting consumer financing and leasing applications to retailers |
| Goods and Services | Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the fields of consumer and durable goods, auto repair, health care goods and services, pet care goods and services, recreational goods, travel, and home repair; Financing services, namely, loan financing that consist of processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Providing a website featuring information in the field of financing |
| Pseudo Mark | WHAT IS POSSIBLE TODAY |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 9, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 24, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | AMERICAN FIRST FINANCE, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75019 US |
| Event Date | Event Description |
| Wednesday, September 24, 2025 | NEW APPLICATION ENTERED |
| Wednesday, September 24, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, February 13, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 16, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, February 17, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 17, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 17, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 9, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 9, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 9, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 14, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |